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How often are you likely to purchase a magazine?
 
A few times a month
 
Once a month
 
Once in 6 months
 
Never
 
 
 
 What draws you towards picking up a magazine?
 
The brand of the magazine (brand loyalty)
 
The celebrity on the front cover
 
The story headlines
 
A mixture of all above
 
 
 
How often do you read the contents page and blurb from the Editorial director?
 
Always
 
Sometimes
 
Never – never saw the need
 
I didn’t even know it was there
 
 
 
How vital do you find images in a magazine?
 
I look for images in a magazine
 
Very
 
They’re fairly vital
 
I could do without images
 
 
 
Do you tend to skim through a magazine to find what interests you most?
 
Yes, not every article appeals to me
 
Occasionally
 
No, I read it all
 
 
 
What part of a magazine tends to interest you the most?
 
Real life stories
 
Fashion page
 
Advice column
 
Horoscopes
 
Other
 
 
 
 
What attracts you to reading advice columns?
 
I can relate to it most of the the problems
 
I like to read other peoples problems
 
A combination of the two above
 
I don’t read them
 
 
 
 What do you look for on the fashion page?
 
Latest outfits worn by celebrities
 
Trendy seasonal outfits
 
Nice and cheap outfits you can purchase from high street stores
 
Nothing in particular
 
 
 
 What do you look for on the fashion page?
 
Latest outfits worn by celebrities
 
Trendy seasonal outfits
 
Nice and cheap outfits you can purchase from high street stores
 
Nothing in particular
 
 
 
 What do you look for on the fashion page?
 
Latest outfits worn by celebrities
 
Trendy seasonal outfits
 
Nice and cheap outfits you can purchase from high street stores
 
Nothing in particular
 
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