Lisa Speck SVP Behavioral Insights & Sales @ Qrious Insight. Lisa has almost two decades of custom marketing research experience on the agency side, holding various roles such as research project manager, account manager, quantitative methodologist, and analytics translator.


Articles by Lisa Speck

A Behavioral-First Mindset

Changing the way brands understand consumers

Summary The most successful brands build their marketing strategies from a deep understanding of the people they are trying to resonate with and reach....
14 min read