Unlocking Customer Insights While Respecting Privacy: The Power of Quiz Surveys

So, you’re knee-deep in data, spreadsheets, and customer feedback forms, trying to make sense of it all. You’re not alone. In...
Ivana Taylor
16 min read

Unleashing the Power of Generative AI in Automation

About the Author: Nick Jain, CFA is the CEO of IdeaScale, a top player in the innovation software industry. As the chief...
Nick Jain
2 min read

The Interdependencies of Customer and Employee Experiences

In today’s dynamic and ever-evolving business landscape, one fundamental truth stands out – organizations that consistently deliver exceptional experiences are the...
Sindhu Sreenath
7 min read

The ‘EX’ Factor: What the ‘Elites’ do differently

“Good is the enemy of great … It is the key reason why so few become great” – Jim Collins It...
Dr. Karen Marie Wagner-Clarke
13 min read

A Behavioral-First Mindset

Changing the way brands understand consumers
Summary The most successful brands build their marketing strategies from a deep understanding of the people they are trying to resonate...
Lisa Speck
14 min read

Using the Power of Customer Voice to drive revenue:

Traditional Customer Voice vs the True Authentic Voice of your Customers
Introduction There are several challenges and opportunities when it comes to capturing the true, authentic voice of the customer. Customer Voice...
Dana Alvarenga
5 min read

The good, bad & ugly of Generative AI & ChatGPT in the…

Generative AI and ChatGPT are moving us toward Research 3.0. But what does that mean for you?
Introduction There have been many interactions about the promise of how generative AI and machine learning will revolutionize the way we...
Dan Fleetwood
16 min read

Connecting the dots – A holistic approach to CX

Introduction & Executive Summary Identifying and isolating specific customer feedback for follow-up triage and action is familiar, indeed commonplace. Closing the...
Marc Mandel
6 min read

The 3 Big Problems with Experience Data – and How to Solve…

What we can do to combat problems of scale, silos, and bias
Summary This article talks about how we can better utilize the data collected at various digital interaction points. It requires a...
Ritvij Gautam
15 min read