Customer delight in the automotive industry: Opportunities and Solutions

Move beyond customer satisfaction
Summary With EVs disrupting the automotive industry, car manufacturers, dealers, and OEM providers face the eternal challenge of keeping customers happy....
Valerie Peck
6 min read

Preserving Insights Stories: Challenges and Solutions in a High-turnover Environment

How an insights repository can help presenting data in the right context
Introduction While the full impact of The Great Reshuffle on the insights industry remains to be seen, there’s little question that our current...
Nick Freiling
9 min read

Leadership and Storytelling: How to connect, engage, inspire, and influence

Tell stories to drive change by using data points
Introduction Business leaders operate in increasingly volatile, uncertain, complex, ambiguous (VUCA) high-pressure data-centric workplace environments with heterogeneous global workforces. Additionally, they...
Dr. Karen Marie Wagner-Clarke
15 min read

Researching the right user persona to increase your revenue

A complete guide to user persona
User Persona: An Overview Have you ever talked about stocks, shares, and investments to a person who is disinterested in the...
Niraj Rajput
15 min read

Do we need a new data regulatory regime for the Metaverse?

Open questions around data regulations in the Metaverse
Introduction In this futuristic world, people will interact in a virtual environment with digital representations of other people, places, and experiences....
Dr. Parves Khan
11 min read

Respondent survival bias in online sampling, data quality and fraud detection

How bot generated responses damage data quality
Summary Online surveys are subject to respondent survival bias, which refers to the fact that only the most motivated and engaged...
Timothy Cornelius
10 min read

The Fan Economy – Moving Fans from Satisfaction to Delight

Delight customers to ensure continuous success
Abstract  From the outside, sports franchises appear to be able to print their own money.  However, the fan economy dictates the...
Steve Livingstone
14 min read

Generating better insights by controlling data quality

Fraud detection in market research to improve quality of insights
Data Quality is a fundamentally important aspect of Market Research. As digital platforms scale, the power of research can enable many...
Vignesh Krishnan
15 min read

Taking Continuous Listening to the Next Level with Behavioral Science

Using surveys to influence employees' behavior
Executive summary Since 2020, we have been observing a new phenomenon in the employee experience space. As organizations increased the frequency...
Sanja Licina, Ph.D.
10 min read