Bipolar & Likert Matrix Questions

Matrix Questions Overview

A matrix table can be used when asking about the same set of characteristics for multiple items, such as how often a respondent uses a set of products. The questions are arranged in a table or a grid to consolidate the information for the respondent.

There are several variations on the Matrix Table question. Each variation has unique options and a unique format.

Variations

Likert

The Likert variation displays a list of statements (rows) and scale points (columns) in a table format. Question options can be Single Answer, Multiple Answer, Dropdown List or Drag and Drop.

Bipolar

A Bipolar matrix table displays two extremes of a scale set by the survey admin. Respondents select a point between the two. Those point can also be labeled.

How to Set Up a Bipolar Matrix Question?

  • After selecting the Multi-Point Scale matrix question, open the settings in the question.
  • Survey Software Help Image
  • In the settings tab, select “Bipolar” in the Type section.

  • Survey Software Help Image

  • Add your question in the “question text” area at the top.



  • Configure the scale for your question using opposite terms on each side of the scale. This is also where you can add columns and rows in the scale.


License

This feature/tools described here are available with the following license(s) :

Free License and above