Bipolar & Likert Matrix Questions

Matrix Questions Overview

A matrix table can be used when asking about the same set of characteristics for multiple items, such as how often a respondent uses a set of products. The questions are arranged in a table or a grid to consolidate the information for the respondent.

There are several variations on the Matrix Table question. Each variation has unique options and a unique format.



The Likert variation displays a list of statements (rows) and scale points (columns) in a table format. Question options can be Single Answer, Multiple Answer, Dropdown List or Drag and Drop.


A Bipolar matrix table displays two extremes of a scale set by the survey admin. Respondents select a point between the two. Those point can also be labeled.

How to Set Up a Bipolar Matrix Question?

  • After selecting the Multi-Point Scale matrix question, open the settings in the question.
  • Survey Software Help Image
  • In the settings tab, select “Bipolar” in the Type section.

  • Survey Software Help Image

  • Add your question in the “question text” area at the top.

  • Configure the scale for your question using opposite terms on each side of the scale. This is also where you can add columns and rows in the scale.


This feature/tools described here are available with the following license(s) :

Free License and above

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