Matrix table question

A matrix table can be used when asking about the same set of characteristics for multiple items, such as how often a respondent uses a set of products. The questions are arranged in a table or a grid to consolidate the information for the respondent. How can I setup a Matrix table?

  1. Click on
    • Login »  Surveys »  Edit
  2. Click the blue "Add Question" button to add a question.
  3. First select the Standard Question Types option and from the Matrix Table type questions select the required option.
  4. Enter in the question header, row choices and the column choices and save the question.
  5. Survey Software Help Image

What are the various Answer Display options available?

For the matrix question click on the Settings icon in the Fly-out tool bar.

Survey Software Help Image

Survey Software Help Image

  • Single Select
    1. Radio Button: Answer options are displayed as Radio Buttons.
    2. Drop Down Menu: Matrix Dropmenu is displayed for selection.
  • Select Many
    1. Check Box: Multiple Select Check Box options are displayed.
  • Freeform (text)
    1. Text Input / Spreadsheet: Text boxes are available for freeform input.
Data stored for each display type differs. Please do not change the display type after you have started data collection.

How to change the display settings for the Matrix question?

  • Click on Settings icon for the Matrix question. Click on the Look and Feel
  • In the popup window you can set up the display options as well as width, font, etc.
  • The formatted Matrix question will look like displayed below:
  • Survey Software Help Image

    Survey Software Help Image

What is Semantic Differential Scale?

Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts. The connotations are used to derive the attitude towards the given object, event or concept. And this can be achieved with our Matrix Question as well.

We will need to add the options within square brackets under row choices for making this work. For example: Good [ Bad ], Strong [ Weak ] etc.

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This feature/tools described here are available with the following license(s) :

Free License and above