TURF Simulator - How it works?

Where can I access the TURF Simulator

Goto :

  • Login »  Surveys »  Reports »  Choice Modelling »  Turf Analysis

Click on the Run Analysis link.

Survey Software Help Image
Survey Software Help Image
  • 1. Click on the Simulator tab.
  • 2. Set the Dataset in the drop down in Step 1.
  • 3. Set the Simulation Count value in the drop down in Step2.
  • 4. Click on the Simulate Choices button.
  • Survey Software Help Image

This is how the simulation output will look like:

What is the TURF Simulator and how can it help me?

The TURF Simulator can give you One-Click access to Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option. The TURF Simulator runs through every possible configuration of 'n' choices at a time and gives you a sorted order of "Reach %".