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Where did you purchase your smartphone?
 
At a retail store
 
Company online store
 
On Amazon
 
Online Marketplace
 
From a service provider
 
On E-bay
 
Other
 

 
 
 
What smartphone do you currently use?
   
 
 
 
What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
Which of the following categories describes your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
 
How much does superior marketing and advertisements affect your opinion of the following:
Does not affect my opinion. Greatly affects my decision.
Smartphone Models
Smartphone Brands
Smartphone Purchases
 
 
Please rate the importance of the following in your next smartphone purchase:
Not Important Extremely Important
Battery Life
Camera/Picture Quality
Durability
Storage Capability
Processing Speed
Pricing
 
 
How would you rate the following on a scale of worst to best smartphone brands:
worst brand best brand
Apple IPhone
Sony Xperia
LG
Microsoft Lumia
Lenovo
Nexus
Samsung Galaxy
Huawei
 
 
With your current smartphone, how would you rate your satisfaction with the following:
Very Dissatisfied Very Satisfied
Design (look and feel)
Functionality (ease of use)
Battery life
Durability and water resistance
Camera (picture quality, ease of use, capability)
Sound (quality and volume)
Navigation (menu and user design)
 
 
How much are the following factors involved in your decison to purchase a new smartphone: 
Not Involved Very Involved
Brand Reputation
Recommendations of others
Customer Service
Marketing and Advertisement
Pricing
Service Provider Payment Plan
 
 
How soon will you consider purchasing a new smartphone?
Not too soon Very soon
When my current smartphone is no longer functional.
When a smartphone comes on the market with features that I am excited about.
When I can afford to buy a new smartphone.
When I have finished payments on my current smartphone.
When I am qualified for an upgrade from my service provider.