Qualtrics Alternatives: Complete Analysis + Top 10 Best

As you know, businesses need to constantly look for options that offer better features and value for their market research. A platform like Qualtrics is in a very competitive and growing market, making it logical to check out its competition to review possible new opportunities.

A clear example of better opportunities is that you can now access the same Qualtrics features plus additional elements for a lower price than your existing Qualtrics fee. Getting more for less is a great way to see an opportunity and take it.

Reasons to Search for a Qualtrics Alternative

Besides the need to stay one step ahead of the game as a business, searching for a better Qualtrics alternative can be a good decision at the time. Some of the reasons are listed for you below:

• Cost-Efficiency: While Qualtrics offers a range of features, its pricing structure can be inconvenient for small to medium-sized businesses. Alternative platforms often provide competitive pricing plans that cater to a broader range of budgets, making them an attractive option for cost-conscious organizations.

• User Experience: User-friendly interfaces and intuitive workflows are essential for maximizing productivity and minimizing the learning curve associated with new software. Some users find Qualtrics to be overwhelming, prompting them to seek alternatives that offer a more streamlined user experience.

• Flexibility and Customization: Businesses should require flexibility in survey design and customization options to meet their specific requirements. Qualtrics falls short in providing the flexibility needed by some organizations, leading them to explore alternatives that offer more outstanding customization capabilities.

• Customer Support and Service: Punctual and responsive customer support is crucial for resolving issues and maximizing the value derived from a software platform. Businesses may consider alternatives to Qualtrics as they have reported experiencing challenges with customer support or seeking more personalized and humanized assistance.

Best Features to Look for in a Qualtrics Alternative

With the intention of making it easier for you in your search for a more suitable Qualtrics alternative, we’ve put together a table with the features that can be best provided by other companies and might align better with your goals and company needs.

Top 10 Best Qualtrics Alternatives

We’ve analyzed the market to create the ultimate list of the best Qualtrics Alternatives. They provide a range of features that cater to different needs, whether you're looking for basic survey functionality or advanced data collection and analysis tools. Let’s explore them.

1. QuestionPro

As we explored before, QuestionPro is the leading Qualtrics alternative, offering a complete suite of survey and research tools designed to empower businesses of all sizes. With its intuitive interface, advanced survey design capabilities, and robust reporting features, QuestionPro helps users create, distribute, and analyze surveys effortlessly.

Unlike Qualtrics, QuestionPro offers flexible pricing plans that cater to the needs of small businesses, making it a cost-effective solution for organizations seeking high-quality survey software.

QuestionPro supports advanced question logic, data analysis, and integration with statistical software like SPSS. Researchers will find its range of survey question types, multi-language support, and robust analytics capabilities particularly valuable for research studies.

Pros:

• Advanced analytics and reporting tools.

• Robust customization options, including custom CSS.

• Integrations with CRM and other business tools.

• One of the best support and customer service on the market.

Moreover, QuestionPro stands out as it offers much more than survey software through its multiple platforms, which cover a wide range of needs.

Looking to conduct workplace climate studies? You can opt for QuestionPro Workforce, an employee experience management tool with a broad range of functionalities. This tool allows you to monitor your organizational culture constantly and enjoy the benefits of a happy and motivated workforce.

Some highlighted features of QuestionPro Workforce include:

• Employee Surveys: Create and distribute surveys to gather feedback on employee satisfaction, engagement, and other workforce metrics.

• 360-Degree Feedback: This method facilitates multi-source feedback by allowing employees to receive feedback from peers, managers, and subordinates, enhancing performance reviews.

• Pulse Surveys: Conduct short, frequent surveys to monitor employee sentiment and engagement regularly, ensuring that leadership can respond promptly to issues.

• Actionable Insights & Analytics: Use AI-driven analytics to gain meaningful insights from employee data to make data-backed decisions for improvement.

Want to learn more? Discover all the benefits and features that QuestionPro Workforce offers your organization:

QuestionPro Workforce

QuestionPro Workforce vs Qualtrics EXM

2. SurveyMonkey

SurveyMonkey is a well-established platform offering many question types and templates, making it ideal for simple and research surveys. It also includes built-in tools for basic data analysis and reporting, which can be useful for researchers who need to interpret survey data.

Pros:

• Easy-to-use.

• Customizable templates.

• Integrations with other apps and tools.

Cons:

• There are limited customization options in the free version.

• Advanced features are locked behind more expensive plans.

• Reporting capabilities are not as deep as some competitors.
  
  

3. Google Forms

Google Forms is a simple, free tool for creating surveys, ideal for researchers conducting quick polls or basic data collection. While its features are limited compared to more advanced platforms, its ease of use and integration with Google Sheets for data analysis are significant benefits.

Pros:

• Free to use with a Google account.

• Integration with Google Drive and other Google Workspace tools.

• Easy to share.

Cons:

• Limited customization and branding options.

• Basic features that may not meet the needs of advanced users.

• Lacks advanced analytics and reporting tools.
  
  

4. Typeform

Typeform stands out with its conversational form design, which can lead to higher response rates. Researchers may find this tool useful for engaging participants and collecting qualitative data through open-ended questions, although it may require more effort to analyze responses than traditional surveys.

Pros:

• Visually appealing form design.

• Conversational-style surveys.

Cons:

• It is more expensive than some other survey tools.

• The learning curve for users unfamiliar with its unique design approach.

• Advanced features can be costly.
  
  

5. Jotform

Jotform provides a flexible platform with a drag-and-drop interface that is ideal for creating forms and surveys. Researchers will appreciate its advanced customization options, ability to collect payments, and integration with data analysis tools, making it suitable for various research needs.

Pros:

• Easy-to-use drag-and-drop form builder.

• Integrates with payment processors.

• Offers HIPAA compliance for medical use cases.

Cons:

• Somewhat cluttered interface with many options.

• Certain advanced features require premium plans.

• Limited analytics compared to more advanced survey platforms.
  
  

6. Zoho Survey

Zoho Survey is a part of the Zoho suite, making it an excellent choice for researchers who already use other Zoho products. It offers strong analytical tools, multilingual support, and a wide range of question types, which are beneficial for conducting detailed research studies.

Pros:

• Seamless integration with other Zoho products.

• Good range of templates and customization options.

• Advanced reporting and data analysis tools.

• Multilingual support for global surveys.

Cons:

• The user interface could be more intuitive.

• Limited third-party integrations outside the Zoho ecosystem.

• Some features are only available in higher-tier plans.
  
  

7. Alchemer (formerly SurveyGizmo)

Alchemer is designed for researchers who need highly customizable surveys and advanced logic features. It supports survey designs, detailed reporting, and integrations with various data analysis tools, making it ideal for academic research or in-depth market studies.

Pros:

• Highly customizable surveys with advanced logic options.

• Powerful data analysis and reporting tools.

• API access for seamless integrations.

• Strong security features for enterprise use.

Cons:

• Higher cost compared to other survey tools.

• Interface with a steep learning curve.

• Customer support could be more responsive.
  
  

8. SurveySparrow

SurveySparrow offers a unique conversational survey experience that can boost engagement. For researchers, this platform provides recurring surveys, is ideal for longitudinal studies, and has advanced data visualization tools to help interpret datasets.

Pros:

• Conversational survey design

• Recurring surveys for ongoing feedback collection.

• Responsive design

Cons:

• Limited customization options compared to some competitors.

• Higher pricing tiers can be expensive for small businesses.

• Some users report issues with survey logic functionality.
  
  

9. SoGoSurvey

SoGoSurvey is a robust tool for researchers who require advanced data collection and analysis capabilities. It supports logic, detailed analytics, and the ability to handle multilingual surveys, making it a strong choice for researchers working on large-scale or international studies.

Pros:

• Analytics and reporting features.

• Supports multilingual surveys.

• Good security features and data protection.

Cons:

• The user interface could be more modern and user-friendly.

• Higher cost for advanced features and analytics.

• Limited integrations compared to some competitors.
  
  

10. Formstack

Formstack offers a platform of simple surveys that includes data collection, document generation, and workflow automation. Researchers will find it particularly useful for data management tasks.

Pros:

• Flexible form and survey builder.

• Integrates with some business tools and platforms.

• Offers security features for data protection.

Cons:

• More expensive than other survey tools.

• Learning curve for users unfamiliar with its extensive features.

• Limited analytics and reporting options compared to dedicated survey platforms.