Executive Team

Vivek Bhaskaran

Founder and CEO

Vivek Bhaskaran is the founder and CEO of QuestionPro, one of the industry's leading providers of web-based research technologies.... His life motto is simple - “The two things that drive me every day are motorcycles and client success!” In 2008, his startup made Inc. Magazine's list of the fastest-growing private companies, ranking 25th among business-service providers. Since that time, Vivek has never looked back by spearheading both the product and global expansion of QuestionPro. He continues to play a key role in defining the company’s strategy, technology and leadership in the industry. You’ll often find Vivek on the road visiting our clients and helping them strategize and design solutions to their ever-evolving research and business objectives.

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Erik Koto

COO

Erik Koto joined QuestionPro in 2010 to lead the operations and strategic vision of the company.... Erik brings over 15 years of digital and analytical leadership to QuestionPro and has worked with companies such as Chase, Nokia, Ford, Microsoft, and Dell to create award-winning customer-centric online experiences and products that support it. A self-described 'data junkie', Erik brings a deep background in predictive analytics and a passion for quantitative, research-based decisions making. Erik completed a Bachelor's degree in Operations Engineering from the University of Michigan, and an MBA from the University of Washington.

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Arti Pullins

President and Chief Healthcare Officer

Pullins is a strategic, data-driven entrepreneur with 20+ years of experience in leading business strategy, product innovation, and end-to-end divisional deployment... for Healthcare, HealthTech, Health & Wellness and Tech companies. She has architected and led over a dozen technology companies towards both double and triple digit growth by applying market, customer and product research to understand how consumers’ impact brand engagement and adoption. Pullins has held senior leadership roles with SessionM, Glassdoor and CareerBuilder.com and serves on multiple boards She earned an MBA from the Kellogg School of Management at Northwestern University, and a bachelor’s degree in sociology and communications from Michigan State University.

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Sanja Licina, Ph.D.

President, QuestionPro Workforce

Sanja believes that there is a tremendous opportunity to help people feel happier at work by making them better connected to their companies..., to their colleagues, and to feel the passion to make a difference. She is the President of Workforce at QuestionPro, where she collaborates with organizations globally to help them build a stronger relationship with their employees and create a culture that workers love to be a part of, making it a win-win both for the people and the business. Sanja holds a PhD in Industrial and Organizational Psychology from DePaul University and an MBA from Kellogg School of Management at Northwestern University.

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Dan Fleetwood

President, Research & Insights Platform

Dan Fleetwood is President of Research and Insights at QuestionPro, one of the industry's leading providers of web-based research technologies.... As President of Research and Insights, he plays a key role defining the research technology and innovation that QuestionPro provides to continue to be a leader in the research insights technology industry. He has 15+ years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services.

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Ken Peterson

President, QuestionPro Customer Experience

Ken Peterson has over two decades of experience in the marketing research, retail, technology, hospitality and transportation industries with a recent focus on Big Data... Business Insights, and SaaS deployments. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. He has had the privilege of helping clients in retail, hospitality, technology, travel, sports and media better understand how to make use of the vast quantities of data that is now available, but often underutilized and misinterpreted. He enjoys delivering relevant insights, fact-based execution and bottom-line results.

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Oscar Mora

Managing Director ANZ | APAC

Oscar Mora is an enthusiastic and passionate researcher backed up by more than 15 years of experience and critical skills in business expansion and execution in the insights, analytics and... technology industry in Australia, Europe and South America. He is proud to help marketers, insights teams, researchers and publishers to implement SaaS platform solutions into programs to attain adaptable, scalable and actionable insights. Oscar holds a Masters in Marketing and International Commerce from ESG Montpellier, France - Ecole Supérieure de Commerce, is a Member of the Research Society Australia

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Andres Muguira

Managing Director, QuestionPro Latin America

Andres Muguira brings an incredible mix of energy, resourcefulness, and over 10 years of experience in sales, marketing and business strategy to QuestionPro.... He currently leads our initiatives towards becoming the top survey software in the Latin American market. Prior to joining the company, at the age of 21, Andres started a successful entertainment company by raising over $3 million dollars in funding and had the pleasure of working with international artists including Pitbull, Shakira, LMFAO, Flo-Rida, Sean Kingston.

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Sindhu Sreenath

Managing Director, EMEA (Europe, Middle East and Africa)

Sindhu Sreenath, a distinguished MBA graduate from London Business School and recognized as the Student of the Year, brings over 15 years of industry expertise.... Specializing in scaling businesses and driving go-to-market strategies, Sindhu has led high-performance teams across sales, technical, and product development. Certified by Forrester in CX leadership, she excels in enhancing customer experiences and loyalty, spearheading impactful transformation initiatives for top regional clients in enterprise, government, and SME segments.

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Aseem Badshah

Managing Director, UK, Ireland, South Africa, Canada & Japan

Aseem Badshah first cut his teeth in the West Coast start-up scene of the US. Prior to joining QuestionPro UK in 2019, he was renowned for his entrepreneurial spirit...As Founder & CEO of Socedo in Seattle he led the web application specialising in lead generation to a funding of $2.5 million with a roster of clients including Microsoft, Lenovo and Google. Aseem was also Founder & CEO of the full-service marketing and lead generation agency Uptown Treehouse in LA for 9 years. His wealth of experience in sales, marketing and leadership is driving QuestionPro’s strategy in the UK and beyond.

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