The switchable consumer model is based on the notion that it is in-effective to go after all prospective customers that are out there. Some are intensely loyal to competing brands, and it will take more than an advertisement or sales pitch to get these consumers to consider your brand, let alone prefer or choose it. However, some prospective customers may prefer a particular brand, but their preference is less intense, they may be open to switching….
Conventional wisdom states that brands, to be successful, need to differentiate themselves from a competing brand by being better on some attributes or benefits. Volvo accomplished this by being known as the safest cars on the road and owned this space for several years. But what about commoditized products and spaces such as the toothpaste? Is Colgate really all that different from Crest?
In many markets, it is tough to differentiate a brand by being perceived as better than other brands on some attributes….
As a CX manager, there will be times where you need to manage customer lists or transaction lists to keep it updated and efficient. To make it easier, we’ve added an unsubscribe tool to remove customers who no longer want to receive surveys after a transaction or no longer want to be a part of your customer list in general.…
Sharing is caring! We’ve updated our CX dashboard settings so you can share any custom dashboard with your portal users and managers. Enabling the dashboard on the portal will give managers the visibility to review data that is relevant only to the segment or region they are in charge of. No need for them to create their own custom dashboard.…
What do you mean by SPSS?
SPSS stands for Statistical Packages for the Social Sciences. It is an analytic software tool being used by marketers and researchers to analyze complex survey data and mine text data.
Although QuestionPro has one of the best and most robust in-built analytics and reporting features, researchers prefer SPSS for granular statistical analysis.…
When organizations hire people, unfortunately, all too often, they end up hiring people that were actually needed weeks ago. Organizations are essentially playing catch up at that point. They’ve had a need, an opportunity to increase their resources, but they’ve been missing the resource for longer than they should have. This may or not be the case with all the organizations, but I’d argue that it is definitely the case with most ones….
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