Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings towards brands. However, if the participants are responding arbitrarily, the survey instrument may need some…

Attention, small businesses! According to the U.S. Small Business Administration, there are currently 28.8 million small businesses in the United States. These businesses have played a major role in economic growth because they create so…

Conjoint analysis is a method which presents the respondents with multiple product options with varying features and prices and by observing and analyzing the responses, an organization can conclude which features or prices drive the…