By now, most of you are probably aware of the disastrous event at Starbucks — where two black men were arrested in a Philadelphia store for not making a purchase and refusing to leave the premises….
What is 360 Degree Feedback? 360 Degree Feedback is a process in which employees receive a feedback from their peers, manager or direct reporting authority. The nature of this feedback is confidential. It is a…
Most important part of the survey process is to create questions that accurately measures opinions and behavior of respondents. Response rates will be wasted if the information gathered is based on biased questions. Gathering good…
Definition of Demographic Segmentation Demographic segmentation is a market segmentation method based on variables such as age, gender, income etc. This segmentation helps organizations understand consumer behavior accurately that in turn helps them perform better….
What is Qualitative Data? Qualitative data refers to the data that approximates or characterizes but is unable to statistically measure any attributes. This type of data is descriptive in nature. Quantitative data in statistics is…
What is a focus group? Focus group in research, is a small group of carefully selected participants who contribute in open discussions about a new product or a feature update or any other topic to…
