What is System Usability Scale? System Usability Scale (SUS) is a questionnaire that is used to evaluate the usability of products and services. These survey questions are used as a quantitative method to evaluate and…
What is Nominal Ordinal Interval Ratio? There are four different scales for measuring various variables: Nominal, Ordinal, Interval, Ratio. Nominal scale is a naming scale usually used with a particular category of variables, Ordinal scale…
I know what you’re thinking: “another day, another millennial-focused article”. But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation, it’s important for brands to…
What is Performance Evaluation? Performance Evaluation is a formal and productive procedure to measure an employee’s work and results based on their job responsibilities. It is used to gauge the amount of value added by…
What are leading questions? Leading question is a type of question that pushes respondents to answer in a specific manner, based on the way they are framed. More than often, these questions already contain information…
The royal wedding is only days away, and excitement is in the air—and not just in England, but in the bride’s home country of America too. While we may not have a royal family in…
