After a winter that felt like it would never end, Memorial Day weekend is finally here, and it’s bringing the heat. In addition to the rising temperatures, consumer spending is up! We did the research,…

What is a Survey?   Technically, a survey is a method of gathering and compiling information from a group of people, more often known as sample, with an intention of gaining knowledge by organizations, businesses…

Panel Survey: Definition Panel survey as a market research method is a type of longitudinal survey. It can be a qualitative or quantitative survey used to measure people’s behavior. Using panel survey, data can be…