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Home Market Research

Market Research

Motivational research is a type of marketing research that attempts to understand why customers act the way they do. Find more about it here.

Motivational Research: Techniques, Strengths, and Weaknesses

Motivational research is to identify and understand the aspects of the consumer that they do not fully comprehend. It makes […]

A brand audit will show your brand's strength in the market. It reveals problem areas in business. Step-by-step guide to conducting one.

Brand Audit: What is it + 6 Step by Step Guide to Conduct it

Your most important resource is your brand. An effective brand represents a company’s vision, mission, and personality, and these elements […]

Consumer profiling is a way to give specific information about a target market & assist businesses in gaining understanding of their clients.

Consumer Profiling: What is it, Importance, Types & Best Strategies

Consumer profiling is essential to marketing to target the proper customers and communicate effectively with them. It can lead to […]

Data validation comes in many forms and is crucial for ensuring data consistency and integrity. However, it has both pros and cons. Let's go!

Data Validation: What is it, Importance, Types, Pros & Cons

Businesses rely on high-quality data to make important strategic decisions. End users lose faith in data when it is inaccurate […]

You can use records management to track how information is made, kept, received, and thrown away, no matter its format. Learn more.

Records Management: What is it, Process & Best Practices

Records and document management are necessary for a business’s daily operations. It is a big part of keeping your business […]

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