What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
Market Research
Social media’s opened our pandora’s box
A whole new world Social media’s given us all a lot of power. Now, our words and images can be […]
How is Marketing Like Popping Corn?
Today’s guest blogger is Chris Brown. Chris helps small and medium sized companies improve their marketing to get better sales results. […]
Correlation isn’t Causality
I came across a published report recently that made me wonder why people persist in reporting that there is a […]
Does Radio Shack’s Rebranding Pass the Market Research Test?
Radio Shack’s Rebranding When I first heard that Radio Shack’s rebranding, I thought, “great!” But after I read what Scott […]
