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Home Market Research Brand Awareness

Brand Awareness

Brand awareness is the degree of recognition customers have of a brand or product because of its name or distinctive qualities. Learn more.

Brand Awareness: What it Is, Benefits & Easy Guide

Increasing brand awareness among your target audience can help you stay in the minds of consumers after purchase and be […]

logo testing survey

Logo testing survey: What it is & why it’s important

The first visual interaction that prospective customer has with your brand is when they see your logo. It’s also the […]

brand name testing

Brand name testing: What it is & How to do it

There are so many companies known for their name; just by hearing them, you know who they are and what […]

brand perception study

Brand Perception Study: What it is & How to do it

Let’s talk about the power of a brand perception study. In the 1950’s General Mills introduced the Betty Crocker line […]

brand health

Brand health: What it is & How to measure it

Do you want to know brand health and identify strengths and weaknesses? In this article, you will find the brand […]

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