Likert scale survey


What is a Likert scale survey?

A Likert scale survey has one or more questions with 5 or 7 point scale collecting responses on a range of experiences that span from one attitude to an opposite attitude.

It is a close-ended question with respondents having to select one of the given answer options.

Likert scale surveys are popular among market researchers as they collect feedback, opinion, and experience data. They are simple, easy-to-use, and easy-to-answer. Likert scale survey helps you discover the strengths and improvements areas of your product or service offering.

Compared to 'Yes/No' questions, Likert scale question gives you the degree of the respondents' experience. It is not enough to know at times whether they felt satisfied or not. Likert scale question type finds out to what extent they felt satisfied or dissatisfied.

Example of a Likert scale survey question

Likert scale surveys are used in different types of customer, employee, and event surveys. Some of the common Likert scale examples are below:

Customer satisfaction survey: Likert scale satisfaction questions are an excellent option for businesses to know if their customers are satisfied with their products and services.


Customer service survey: This type of survey includes a Likert scale 5-point questions. Likert scale questionnaire is used to collect customer feedback after an interaction with a customer support executive. The options range from 'Not so helpful' to 'Very helpful'.

Types of Likert scale surveys

Unipolar Likert scale surveys

This type of survey uses a single adjective on the response scale. It pushes respondents to think of a product or service attribute in a specific direction. Respondents need to feel the presence or absence of quality.

For instance, consider the question 'How helpful is this article?' The options on a 5-point scale can be: Not at all helpful, slightly helpful, neutral, slightly helpful, and very helpful.

The above question makes a respondent think about the 'helpfulness' of the article - a single quality and is an example of a Likert scale question.

Bipolar Likert scale surveys

Bipolar Likert scale surveys use opposite adjectives on the ends of the scale. For instance, consider the question 'How satisfied are you with our products?' The options on a 5-point range can be: Extremely dissatisfied, somewhat dissatisfied, neutral, somewhat satisfied, and extremely satisfied.

Uses of a Likert scale survey

Advantages of a Likert scale survey

How to set up and create a Likert scale survey in your research?

Learn how to set up and use this feature with our help file on the Likert scale survey questions.

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