The B2B Value of Facebook

Exit Survey »

How would you classify your business?

Start-up

SME

Large corporate

Multinational

Job title

How do you currently use Facebook?

I have a personal Facebook profile

I have a corporate Facebook profile

I have a personal and corporate Facebook profile

None of the above but I am planning to create one/both

None of the above and I have no intention of creating one/both

What are your primary reasons for using Facebook? Tick all that apply

How would you view a business contact adding you as a friend on Facebook?

No problem at all

Only if there was a sufficiently established relationship outside of work

It would be odd, but at risk of upsetting a professional relationship, I would accept it

I would not accept it - I prefer to keep my professional and personal lives separate

N/A - I don't have a Facebook profile

How would you view direct business-focused communication on Facebook from known contacts?

I would welcome it

I would accept the initial contact but then move the dialogue to more professional communication routes such as business email

I would not accept it - I would consider it to be an intrusion

N/A - I don't have a Facebook profile

How would you view direct unsolicited B2B communication on Facebook?

I would welcome it

I would accept the initial contact but then move the dialogue to more professional communication routes such as business email

I would not accept it - I would consider it to be an intrusion

N/A - I don't have a Facebook profile

How does Facebook-based contact affect your attitude towards suppliers?

It improves my opinion of them as they are approaching me through a contemporary medium

I consider it slightly odd but am happy to accept it

It has no affect on my view of the person concerned

I consider it odd and would rather not continue the conversation

It negatively affects my view of them

N/A - I do not use Facebook

Do you see value in actively marketing B2B products or services on Facebook? Tick all that apply

Absolutely, our proposition makes Facebook a perfect medium for both known contacts and prospects and we actively use one or both of Facebook Advertising and a corporate Facebook page

I recognise the value of Facebook Advertising for some B2B brands, but it doesn't suit us

I recognise the value of a corporate Facebook page for some B2B brands, but it doesn't suit us

We are still evaluating the value of Facebook for our business

I do not feel that Facebook Advertising has value for any B2B brands

I do not feel that corporate Facebook pages have value for any B2B brands

I feel that Facebook Advertising would damage our brand value were we to use it

I feel that a corporate Facebook page would damage our brand value were we to use it

What other social networking sites do you use? Tick all that apply