Do consumers want to design unique products on the

Owning something you created (regardless of how good it is)

Owning something someone that you really like (even if you didn't create it)

Owning something that is not widely available or popular (ie spreadshirt t-shirt over large high street brand clothing t-shirt)

Not sure

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The Experience Journal


Hello: You are invited to participate in this short survey on your experiences of using Spreadshirt and online design in general. It will take approximately 10 minutes to complete the questionnaire. In order to avoid confusion please select the company you use most regularly and answer for that company only. You can indicate which company this is in question 1. Your participation in this study is completely voluntary. The results will be used as part of a Dissertation Thesis on Online Design and the results will be shared with anyone but myself. You can withdraw from the survey at any point. Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. If you have questions at any time about the survey or the procedures, you can contact me (Adam Fletcher) by email at [email protected]. Thank you very much for your time and support. PRIZES PRIZES PRIZES!!! As an added incentive there will be a prize draw after the survey closes where 2 lucky respondents can win a $25 spreadshirt voucher when the survey closes on the 20th March 2006. I will randomly e-mail 2 respondents (the last question in the survey invites the respondent to leave their e-mail address only if they wish to be considered for the prize draw this address will not be used for any other purposes). The response rate will probably be fairly low so your chance of winning is high! Please note that only those respondents who complete the questionnaire in full will be eligible for the prize draw. Please only complete the survey once. Thanks a lot!!! Please start with the survey now by clicking on the Continue button below. Which company will you be answering about? Cafepress Spreadshirt How old are you? Under 10 years 10-19 years 20-29 years 30-39 years 40+ years How many items have you purchased from Spreadshirt in the past year? 0 1 2-5 6-10 11-15 15+ Have you ever purchased a t-shirt from Spreadshirt? Yes No Not Sure Since your first purchase from Spreadshirt, what percentage of ALL your t-shirt purchases (including purchases from both online retailers and traditional offline stores) have come from Spreadshirt. For example, Paul has brought 10 t-shirts since his first purchase, 5 of which were from Spreadshirt so he would answer 50%. How many times a week do you visit the Spreadshirt website? What is your primary reason for using Spreadshirt? Designing products for my own consumption Running a store Source for generating ideas Interacting with the community Other How many products have you created to sell to others on Spreadshirt? If you haven't created a product to resell to others, why not? (Tick as many of the below as you agree with) No interest in designing Lack of artistic ability Complexity of submission requirements Shortage of free time to produce designs Others (Please Specify) How many products have you created for yourself and not for re-sale to others? If you haven't created a product for yourself, why not? (Tick as many of the below as you agree with) No interest in designing Lack of artistic ability Complexity of submission requirements Shortage of free time to produce designs Others (Please Specify) Have you ever looked at the Spreadshirt Community Messageboards? Yes No Not Sure How often do you view it? How often do you post or reply to messages? Have you ever posted requesting design assistance on these Messageboards? Yes No Not Sure Did you recieve a response from other members offering to help/give feedback? Yes No Not Sure Was this help/feedback useful? Please also elaborate why for Yes/No responses. Yes No Not Sure Why? Have you incorporated any of the feedback in re-workings of that design? Yes No I have not resubmitted any designs In your opinion did incorporating the changes reccomended in feedback from other users, result in a better overall design? Yes No Not Sure Have you ever responded to anyone posting, asking for design assistance? Yes No Not Sure Approximately how many times have you responded offering assistance? Do you design on your own? Yes No Do you ask for feedback (on or offline) from anyone before you create your products? Yes No If there was an option for you to suggest design ideas to someone else who would create them, would you be interested in this? Yes (Depending on how the sale money/design rights were allocated) No Not Sure Below are some reasons why you may buy from Spreadshirt. Please rate their level of importance from 1-7. (1 being the most important and 7 the least) Involvement in the design process Innovative designs Exclusivity of designs The Spreadshirt ethos and brand Price Delivery times Sizing and colour ranges Please list any other factors you consider important, indicating which ranking you would have given to them, had they been in the original 1-7 list. Please list the response's and then the ranking in brackets eg T-shirt Quality (1) Reward/Street Team (2) Which of the following do you think is the most important? Owning something you created (regardless of how good it is) Owning something someone that you really like (even if you didn't create it) Owning something that is not widely available or popular (ie spreadshirt t-shirt over large high street brand clothing t-shirt) Not sure Do you feel that you are part of a wider Spreadshirt Virtual Community? Yes No Not Sure If Yes, do you feel a sense of attachment to this community? Yes No Not Sure Please rate from 1-10 (10 being highly satisfied, 1 being very unsatisfied) your satisfaction with the overall Spreadshirt experience. If you wish to enter the prize draw please leave your e-mail address below (this will not be shared with anyone and only used for this prize draw)