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  2. 2012
  3. May
  4. A
  5. acm_8thmay2012
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Exit Survey »
 
Outlook of the retailer you work/deal with for towards Retail Analytics
1- Negative, waste of efforts
3 - Indifferent,follow it as an industry norm
5 - Positive, view it as a competitive advantage
1 2 3 4 5
Choose option
 
 
 
Choose one of the below based on your position in Indian Organized Retail
 
Retail manager/employee
 
Retail Analyst
 
 
 
Size of the retailer that you deal with / work for
 
Small
 
Medium
 
Large
 
 
Which of the following data sources are being currently used by the retailer for analysis
1 - Not in use
5 - High level of usage
1 2 3 4 5
POS system
RFID data
Loyalty Program data
In-store monitoring of customers
Social Media
ERP & CRM Systems
Various internet text sources
Corporate blogs, Wikis
 
 
Reasons for using retail Analytics
Rate each reason out of 5
1 - not a reason
5 - very strong reason
1 2 3 4 5
Evaluating Marketing Efforts
Customer Analysis
Improving operations, reducing costs
Reducing shrinkage
 
 
Percentage Split of efforts in Retail Analytics towards
Marketing Merchandising Operations Supply Chain Management
Enter percentage
 
 
Significance of Obstacles faced by the retailer in implementing Retail Analytics:
1 2 3 4 5
Lack of awareness about the importance of data and analyzing it
Increasing complexity of data in terms of variety, volume and real-time nature
Lack of good number of skilled analysts
Size of investment – technology costs & storage costs
Lack of co-operation from entire supply chain
Quality of Data Collected
Government Policies and Regulations
Communication gaps across the organization
Lack of strategic objective, guiding the analytics-efforts
 
 
 
Effect of Online Retail on Indian Organized Retail
 
High - Will greatly impact Organized Retail in India
 
Medium - Some product lines will shift online while rest will continue in brick and mortar stores
 
Low - Very less impact

 
 
Expected impact of full fledged-entry of foreign players in Indian organized retail
1 - very unlikely
5 - very likely
1 2 3 4 5
Would lead to adoption of more professional practices - in operations and SCM
Would lower prices significantly
Small Indian retailers and unorganized retail would get badly affected
Would reduce the margins of Suppliers because of their bargaining power
Foreign retailers will find it hard to succeed
Improvement in farming and production methods
Would Generate Employment
 
 
Rate the Different Applications of Analytics out of 5

Current Level of Usage: 1 - Not in use; 5 - very much in use
Impact on performance: 1 - Low 5 - High
Current Level of Usage Impact of this application on performance
Cross-selling
Location-based marketing
In-store behavior analysis
Customer micro-segmentation
Sentiment analysis
Enhancing the multichannel consumer experience
Real-time Offers & Discounts
Evaluation of advertising efforts
Assortment optimization
Clustering
Current Level of Usage Impact of this application on performance
Pricing optimization
Price comparison services
Placement and design optimization
Performance transparency
Labor inputs optimization
Inventory management (forecasting models, “Vendor Managed inventory” etc.)
Fraud Detection and Prevention
Distribution and logistics optimization (GPS-enabled data telematics, Transport Analytics)
 
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