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2012
October
A
Activia
Activia
0%
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What is your age range?
25 - 30
31 - 35
36 - 40
41 - 45
Please name the reason(s) for which you consume the brand Activia
It helps regulate my digestive system
It is a healthy product
My doctor recommended it
I like the taste
It is a brand I trust
It offers a good value for money
Other
How frequently do you buy Activia
Between 2 and three times a week
Once a week
Once every two weeks
Once a month
What is the average quantity of your purchase
Between 0 and 5 cups
Between 5 and 15 cups
More than 15 cups
Your regular point of purchase is
Neighborhood / convenience store
Supermarket
Hypermarket
Given the current economic situation, how do you consider that your purchasing habits of the brand Activia have been affected in terms of?
Purchase Frequency
I buy Activia more frequently
I buy Activia less frequently
I buy Activia with the same frequency
I have stopped buying Activia and begun buying other brands
I have definitely abandoned the digestive yogurt category
Purchase quantity
I buy bigger product quantities
I buy smaller product quantities
I buy the same product quantity
Point of purchase
I have switched my regular point of purchase for another one that offers more promotions / has lower prices
I have switched my regular point of purchase for another one that sells smaller product quantities (for example where they sell single product units)
I have switched my regular point of purchase for another one that is closer to my house / job place
I have not switched my regular point of purchase
Brand exclusiveness
Given the current economic situation, I have begun to switch the purchase of Activia with other brands within the same product category
I still buy Activia exclusively
Please choose the reason(s) that explain why you are now purchasing other brands within the digestive yogurt category
The other brands have lower prices
The other brands have more price discounts / promotions
The other brands have a wider product offering
The other brands offer the same benefit as Activia
Other
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