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Thanks for agreeing to complete our survey on tires you are using for your farming operation.
We are most interested in learning about tires you use for small horsepower tractors (45-85 hp) and implements as well. After you have completed this on-line portion, I will give you a call at the number and appointed time provided to me.
If you should have any questions, please feel free to contact me directly at the number below.
Please start with the survey now by clicking on the Continue button below.
Sincerely,
Joe Michaelree
One Source, A Marketing & Research Company
314-803-4973
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| * In which state are you farming? If you farm in more than one state, please just indicate where most of the acres are. |
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| How many total crop acres did you farm in 2012? | | |
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Below, please list the types of off-highway farm vehicles you own such as low-horsepower tractors, implements, floatation equipment, skid steers, etc. When we say “low-horsepower tractors” we are referring to tractors with between 45 and 85 horsepower. These should only be vehicles used primarily for your farm operation. Please do not include combines or high horsepower tractors.
Thinking about just the tires on these pieces of equipment, what is the average life of each type’s tires in months?
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| * When do you decide to buy a tire/ make a purchase request? |
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| * Thinking about all your equipment listed above, about how many tires do you buy per year? |
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Please think about tires you’ve purchased for your off-highway farm equipment over the last 5 years. Below is a list of tire brands. Please indicate how frequently you have purchased each brand.
If you have never heard of that brand, or have heard of the brand but not purchased it in the past 5 years, select the appropriate column: "never heard of" or "only heard of".
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Below is a list of 15 factors you may consider when you purchase a replacement tire for your off-highway farm equipment. We'd like to know which of these are the most important to you in that decision. In fact, we'd like to know only the top five factors.
In the spaces next to the factors listed please place a '1' next to the one factor which is the most important to you, a '2' next to the one factor that is next most imortant to you, and so on until you have numbered the top 5. Use each number only one time.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
In this case, we'd like you to be thinking about a group of tires brands, namely Bridgestone, Goodyear and Michelin.
So please tell us how well each of the statements below fit that group of tire brands.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Titan.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Mitas.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Nokian.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Trelleborg.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Balkrishna (BKT).
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Alliance.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Galaxy.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
This time please rate only the brand Primex.
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Next we would like you to think about the tires brands which you are aware of or have purchased for off-highway farm use. For each tire brand, please indicate how well each statement fits each brand. Use the scale shown where 5 means it is an “excellent” fit to 1 which means it is a “poor” fit. You can use any number from 1 to 5.
In this case, we'd like you to again be thinking about a group of tires brands. This time the brands are Petals, Cheng Shin, Kenda Rubber, Carlisle, and Double Coin.
So please tell us how well each of the statements below fit that group of tire brands.
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| How often do you switch to a different brand of off-highway tire? |
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| Do you have any unfulfilled needs regarding off-highway tires used on your farm operation? |
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| What are these unfulfilled tire needs? | | |
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| For the purposes of the follow-up interview, please enter your first and last name.
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