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What is your age?
 
<20
 
20-25
 
25-35
 
35-50
 
50-60
 
>60
 
Other
 
 
 
 
Which of these factors influence your buying needs for soaps the most?
 
Availability
 
Packaging
 
Price
 
Ingredients (Antiseptic/ Antibacterial/ Oils)
 
Beauty Care
 
Brand
 
Doctors' endorsements
 
 
 
How important is Brand in your purchase decision?
 
Not at all
 
Fairly important
 
Important
 
Very important
 
 
 
According to you, which word or phrase is aptly associated with Savlon?
 
Gentle and Caring
 
Energetic and Lively
 
Clean and Healthy
 
Skin Care quality
 
Fresh and New
 
Light and Airy
 
Smooth and Stark
 
Other
 

 
 
 
Which do you prefer:- Hand Wash or Soap?
 
Hand Wash
 
Soap
 
No particular preference
 
 
 
Are you aware of the pH Level in your Soap?
 
Yes
 
No
 
 
 
Which of these Brands do you typically use?
 
Dettol
 
Savlon
 
Lifebuoy
 
Safeguard
 
Other
 
 
 
 
What do you think is most important for an antiseptic soap/ hand wash?
 
Power/ Effectiveness
 
Convenience
 
Aesthetics- Smell, Feel, Colour
 
Doctor's recommendation
 
Family advice/ Tried & Tested Product
 
Other
 
 
 
Please rank DETTOL as per the given characteristics (1 being least accurate, 5 being most)
1 2 3 4 5
Value for Money
Effectiveness
Long-Lasting
Trustworthy
Refreshing
Good for kids
 
 
Please rank SAVLON as per the given characteristics (1 being least accurate, 5 being most)
1 2 3 4 5
Value for Money
Effectiveness
Long-Lasting
Trustworthy
Refreshing
Good for kids
 
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