ASSESSMENT

How much do you know about marketing?

Alot

Some

Very little

Nothing

What is marketing used for?

Education

Business

Sales

All of the above

STP examines the relationship between:

Strategy, tactics and performance

Service, tactics and performance

Segmentation, targeting and positioning

Segmentation, tactics and performance

Selling, trade and performance

A small specialist market is often referred to as a:

An example of direct marketing is?

A letter targeted to a named current customer

A mass market television commercial

A news story in a major newspaper

Merchandising

A buy one get one free in-store offer

Selling, trade and performance:

A customer makes an instant decision to purchase a product that they have just seen, such as a chocolate bar at a supermarket checkout. What is this commonly known as?

What are the original 4Ps of the marketing mix?

Performance, Penalty, Perception and Process

Product, Price, Promotion and Place

Probe, Participants, Position and Process

Packaging, Personnel, Price and Product

Persuasion, Positioning, Preservation and Psychology

What are the three additional Ps of the marketing mix sometimes called the service mix?

Physical Evidence, Process and Performance

Physical Evidence, Process and Persuasion

Physical Evidence, Process and People (Participants)

Physical Evidence, Process and Personnel

Permanency, Protection and People

Price skimming is used when:

The retailer seeks to gain a large proportion of the market

The retailer sets a variable price to reflect differences within the competitive market

The retailer has bundled several products together and is charging one price

Thee retailer sets a relatively high price during the early stages of a life cycle to attract customers in obtaining a new product

None of the above