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Dear Retailer [insert retailer name],
As a main tobacco supplier to your business we highly value our relationship with the tobacco trade and want to ensure that we continue to meet and hopefully exceed your expectations.
As part of our ongoing commitment to provide outstanding support and service to the tobacco trade we ask that you complete our survey and as a thank you, you will receive a gift card worth XXX. Please be assured of confidentiality as none of your responses will be identified back to you, and the results will be reported in aggregate form.
Please click on the link below and complete the survey by the xx of xx. Thank you very much in advance for your participation.
Sincerely,
XXX
Research Agency xxx
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below. |
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| Which of the following best describes your position within the store? |
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| In what state is your storel located? |
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| Where in South Australia? |
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| Where in Western Australia? |
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| Please select your age range? |
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| Which of the following best matches the business type you work in? |
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In the last month have you been visited by a Tobacco sales representative from any, some or all of the three large tobacco companies (BATA, ITA & PML)?
Note: BATA Brands e.g. Winfield, Rothmans. ITA Brands e.g. JPS, Horizon. PML Brands e.g. Peter Jackson, Bond Street. |
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| Which of the following best reflects how you see the role of the Tobacco category in your business? |
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| Do you personally use any the tobacco companies Online Portals for…? (select all that apply) |
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| Thinking about your experience with the tobacco suppliers you work with, how important to you is each of the statements below.
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| How would you rate BATA overall on each of the statements below?
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| Has knowledge of my business (local area, customer type and store type) | |
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| Recognises that making profit is important to me | |
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| Has effective incentives/programs to support my business goals | |
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| Understands my business | |
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| Has an effective sales rep that gives specials | |
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| Has sales reps that don’t change too often and knows my store | |
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| Collaborates and works with me | |
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| Helps me solve problems quickly | |
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| Provides information on products in brochure form / cheat sheets | |
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| Is willing to accept returns on mistakes made | |
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| Does what they say they will do and is consistent | |
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| Proactively identifies issues and provides solutions | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Has an easy ordering process | |
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| Knows what is most important to me and my business | |
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| Provides reasonable rebates | |
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| Is willing to swap damaged or old stock quickly | |
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| Understands the challenges I face in my business and acts on them | |
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| Provides me with useful information for my business | |
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| Visits me regularly enough to meet my needs | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Listens to my individual business needs | |
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| Takes time to know me and my business personally | |
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| Takes time to educate me on the latest product information | |
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| Can provide information and education in my preferred language | |
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| Assists me to achieve more profit in my business | |
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| Has reasonable payment terms (no direct debit) | |
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| Recognizes when I need additional help | |
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| Is respectful of my time when communicating with me | |
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| How would you rate ITA overall on each of the statements below?
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Visits me regularly enough to meet my needs | |
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| Collaborates and works with me | |
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| Understands the challenges I face in my business and acts on them | |
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| Proactively identifies issues and provides solutions | |
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| Provides information on products in brochure form / cheat sheets | |
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| Knows what is most important to me and my business | |
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| Has sales reps that don’t change too often and knows my store | |
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| Takes time to know me and my business personally | |
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| Has reasonable payment terms (no direct debit) | |
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| Is willing to accept returns on mistakes made | |
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| Recognises that making profit is important to me | |
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| Provides reasonable rebates | |
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| Understands my business | |
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| Listens to my individual business needs | |
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| Has effective incentives/programs to support my business goals | |
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| Assists me to achieve more profit in my business | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Helps me solve problems quickly | |
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| Is respectful of my time when communicating with me | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Can provide information and education in my preferred language | |
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| Provides me with useful information for my business | |
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| Has an easy ordering process | |
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| Takes time to educate me on the latest product information | |
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| Has an effective sales rep that gives specials | |
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| Recognizes when I need additional help | |
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| Is willing to swap damaged or old stock quickly | |
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| Does what they say they will do and is consistent | |
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| How would you rate PML overall on each of the statements below?
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| Has knowledge of my business (local area, customer type and store type) | |
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| Provides reasonable rebates | |
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| Recognises that making profit is important to me | |
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| Has effective incentives/programs to support my business goals | |
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| Has sales reps that don’t change too often and knows my store | |
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| Provides information on products in brochure form / cheat sheets | |
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| Visits me regularly enough to meet my needs | |
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| Takes time to know me and my business personally | |
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| Collaborates and works with me | |
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| Helps me solve problems quickly | |
|
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| Proactively identifies issues and provides solutions | |
|
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| Can provide information and education in my preferred language | |
|
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| Listens to my individual business needs | |
|
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| Has reasonable payment terms (no direct debit) | |
|
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| Has an easy ordering process | |
|
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| Assists me to achieve more profit in my business | |
|
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| Recognizes when I need additional help | |
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| Understands my business | |
|
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| Is respectful of my time when communicating with me | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Is willing to accept returns on mistakes made | |
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| Provides me with useful information for my business | |
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| Understands the challenges I face in my business and acts on them | |
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| Does what they say they will do and is consistent | |
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| Takes time to educate me on the latest product information | |
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| Has an effective sales rep that gives specials | |
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| Is willing to swap damaged or old stock quickly | |
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| Knows what is most important to me and my business | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Based on all the ratings you have just given, please rank the following three manufacturers? |
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Below are different events, activities and services that a tobacco supplier could potentially provide support with as part of it services to you and engagement with you.
How valuable to you is each of the elements below in assisting you to manage work or personal/family aspects of your life. Some aspects also relate to events a tobacco supplier may recognise you with.
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| How long have you been in tobacco retailing in Australia? |
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| Which of the following best describes your situation? |
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| Is the business you work in? |
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| Were you born in Australia? |
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| How long have you been living in Australia? |
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| Is English your primary language? |
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| Do you speak other languages fluently? |
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| What is the main language you speak fluently? |
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