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Bain Localization Survey

The Children’s Place is currently assessing how it might customize its stores to better serve you. We value your opinion. This survey is an important part of the effort and should only take about 10 minutes. As a sign of our appreciation, you will be given a discount of 20% on your next purchase at The Children’s Place.

We’re going to ask you about your shopping habits for children’s apparel. Please think about the types of items you buy at The Children’s Place as your fill out this survey.

Start now by clicking on the Continue button below.

* Which category best describes your age?

* Do you typically shop at more than one The Children’s Place location?

Yes

* Overall, on a scale from 0 to 10 where 0 is extremely low and 10 is extremely high, how would you rate your satisfaction with The Children’s Place?

And how likely are you to recommend The Children’s Place to a friend on that same scale where 0 is not likely at all and 10 is extremely likely?

What could the Children’s Place do to increase your satisfaction with the store?

* Which one department do you shop the most at The Children's Place?

Thinking specifically about the ${piping_text} department at The Children's Place, how would you rate this department's selection of items for each of the following product types?

* Which department at The Children's Place do you think you shop at the second most often?

Thinking specifically about the ${piping_text} department at The Children's Place, how would you rate this department's selection of items for each of the following product types?

The next few questions ask about specific kinds of children's apparel.

For each, please pick the ONE answer that best describes how The Children’s Place could better meet YOUR needs in general (for all the children you shop for)

	Carry more basic items (for example, denim & khakis)	Carry more seasonal basics (for example, striped T-shirts)	Carry more fashion items (for example, spring dresses)	No Change	I don't know
Fashion Level

Pick the ONE answer that best describes how The Children’s Place could do better to meet YOUR needs:

	Carry more everyday value items	Carry more premium items (for example, a tailored denim jacket with detailing)	No Change	I don't know
Price

Pick the ONE answer that best describes how The Children’s Place could do better to meet YOUR needs:

	Carry more cold weather items (heavy sweaters, fleece)	Carry more warm weather items (light sweaters and long-sleeved tops)	Carry more hot weather items (t-shirts and tank tops)	No change	I don't know
Seasonal Items

Pick the ONE answer that best describes how The Children’s Place could do better to meet YOUR needs:

Bain Localization Survey

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