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Surveys
2012
May
B
Billabong
Billabong
0%
Exit Survey »
Hello:
You are invited to participate in our survey of surfwear brands. In this survey, approximately fifty people will be asked to complete a survey that asks questions about surfware brand loyalty. It will take approximately 10 minutes to complete the questionnaire.
Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.
Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact James Rose or Lisa Bartrop at 0404526377 or 0421604183.
Thank you very much for your time and support. Please start with the survey now by clicking on the
Continue
button below.
I Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
Billabong is excellent value for money
*
I am happy with the value for money I get from Billabong
*
Billabong's services are excellent value
*
Billabong provides better value than competitors
*
I will not buy Billabong clothing until I have shopped around to be sure of getting the most for my money
*
I almost never buy Billabong clothing if it is not on sale
*
Lower price Billabong clothes are usually my choice
*
If Billabong were to raise their prices, I would continue to shop there
*
Quicksilver is excellent value for money
*
I am happy with the value for money I get from Quicksilver
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
Quicksilver's services are excellent value
*
Quicksilver provides better value than competitors
*
I will not buy Quicksilver clothing until I have shopped around to be sure of getting the most for my money
*
I almost never buy Quicksilver clothing if it is not on sale
*
Lower price Quicksilver clothes are usually my choice
*
If Quicksilver were to raise their prices, I would continue to shop there
*
Billabong has a good reputation
*
Billabong stands out from its competitors
*
Billabong has a distinctive identity
*
Billabong provides a high quality of product
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
Billabong provides a wide selection of items
*
Billabong meets my quality standards
*
Billabong provides a consistent level of quality
*
Quicksilver has a good reputation
*
Quicksilver stands out from its competitors
*
Quicksilver has a distinctive identity
*
Quicksilver provides a high quality of product
*
Quicksilver provides a wide selection of items
*
Quicksilver meets my quality standards
*
Quicksilver provides a consistent level of quality
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
When someone criticises Billabong, it feels like a personal insult
*
I am very interested in what others think of Billabong
*
Billabong's successes are my successes
*
When someone praises Billabong, it feels like a personal compliment
*
If a story in the media criticised Billabong, I would feel embarrassed
*
When someone criticises Quicksilver, it feels like a personal insult
*
I am very interested in what others think of Quicksilver
*
Quicksilver's successes are my successes
*
When someone praises Quicksilver, it feels like a personal compliment
*
If a story in the media criticised Quicksilver, I would feel embarrassed
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
Shopping with Billabong makes me feel important
*
I am familiar with the staff at my local Billabong store
*
I have developed a relationship with staff at my local Billabong store
*
It is important to me to feel excitement in shopping at Billabong
*
It is important for me to feel a sense of belonging with Billabong
*
Shopping with Quicksilver makes me feel important
*
I am familiar with the staff at my local Quicksilver store
*
I have developed a relationship with staff at my local Quicksilver store
*
It is important to me to feel excitement in shopping at Quicksilver
*
It is important for me to feel a sense of belonging with Quicksilver
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
*
You would say positive things about Billabong to other people
*
You would recommend Billabong to someone who seeks your advice
*
You would encourage friends and relatives to do business with Billabong
*
You consider Billabong your first choice of brand
*
If there is another brand as good as Billabong, I would still prefer to buy Billabong
*
It makes sense to buy Billabong instead of any other brand, even if they are the same
*
You would say positive things about Quicksilver to other people
*
You would recommend Quicksilver to someone who seeks your advice
*
You would encourage friends and relatives to do business with Quicksilver
*
You consider Quicksilver your first choice of brand
*
If there is another brand as good as Quicksilver, I would still prefer to buy Quicksilver
*
It makes sense to buy Quicksilver instead of any other brand, even if they are the same
Psychographic Questions
Strongly Disagree
Disagree
Neutral
Agree
Stongly Agree
I will always buy high quality products
I will consider product value when I buy it
It is important for me to buy high-quality products
I will not give up high quality for a lower price
I like to try new and different things
I will consume only certain brands, not others
For most items, I have favourite brands and limit my purchase to them
I find myself checking the prices even for small items
I compare the prices of at least a few brands before I choose one
I will think things over before I buy a product
Strongly Disagree
Disagree
Neutral
Agree
Stongly Agree
Branded surf clothing helps me feel acceptable
Branded surf clothing improves the way I am perceived by others
Branded surf clothing makes a good impression on other people
Branded surf clothing gives me social approval
I get pleasure from wearing branded surf clothing
Branded surf clothing evokes thoughts of happiness
I enjoy partying with friends
I enjoy watching sports
I enjoy reading quietly and leisurely
*
How many times in the last six months have you shopped with Billabong?
0 Times
1-2 Times
3-4 Times
5+ Times
*
How many times in the last six months have you shopped with Quicksilver?
0 Times
1-2 Times
3-4 Times
5+ Times
*
What is your gender?
Male
Female
Which category below includes your age?
18-21
22-29
30-35
35+
*
What sport do you play?
Netball
AFL
Cricket
Skating
Rugby
Soccer
Tennis
Surfing
Bike Riding
Other
*
What State do you live in?
*
What Suburb do you live in?
*
What is your postcode?
*
In what bracket does your yearly income fall
$6000 and below
$6001 - $12000
$12001 - $18000
$18001 - $25000
$25001 - $30000
$30001 - $40000
$40001 - $50000
$50000 - $70000
Above $70001
Unemployed
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