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* In a few words, how would you describe the BMS brand?
   
 
 
* In a few words, how would you describe the BMS culture?
   
 
 
* Create a quick tagline for this program:
   
 
 
* What are three descriptive words that come to mind when you think of this program?
   
 
 
 
* How would you describe the relationship between BMS and social good?
 
Distant relatives
 
Friendly acquaintances
 
Close friends
 
Conjoined twins
 
 
 
* Which photo type would you choose to be the cover image on the platform?
Engaged employees
BMS landscape
Nonprofit beneficiaries
BMS volunteers