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Thank you for being a part of the BabyFirst family! We are so pleased that you have incorporated BabyFirst into your family’s life. We have been working very hard to deliver an enriching, delightful programming line-up, and aim to provide new ways for you and your baby to learn and play together.

At BabyFirst, we listen to parents and families. You have been invited to participate in this brief survey because we highly appreciate your feedback and opinions.

Thank you for taking a few minutes to answer the following questions.
 
 
 
Do you currently subscribe to the Children's Pack on Sky?
 
Yes
 
No
 
 
Where did you first learn of BabyFirst?
 
Guide on television
 
Changing channels on the television
 
Sky's channel guide
 
Friend of family member
 
Sky website
 
BabyFirst website
 
Other - please specify
 
 
 
How old is your child?
 
0-3 months
 
4-7 months
 
8-11 months
 
12-15 months
 
16-18 months
 
19-24 months
 
25-30 months
 
31-36 months
 
Over 3 years old
 

Please read the following statements and indicate how much you agree or disagree.
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that as a parent in today's world, I should utilize all tools available to help prepare my child for a lifetime love of learning."
 

Strongly Agree Agree Disagree Strongly Disagree
"I believe that satellite and cable companies should offer more educational content for children in their channel line-up."
 

Strongly Agree Agree Disagree Strongly Disagree
"I feel that most of the children's channels are not safe enough for my baby."
 
 
 
How often does the child in your home watch BabyFirst?
 
Every day
 
Every other day
 
2-3 times a week
 
Once a week
 
Less often than once a week
 
 
How many hours a day is your TV tuned to BabyFirst?
 
Less than 30 minutes
 
30 minutes – 1 hour
 
2-3 hours
 
4-5 hours
 
6 or more hours
 
 
Please indicate which of the following times it is likely that your TV is on BabyFirst during weekdays. (select all that apply)
 
6:00 - 8:00
 
8:00 – 12:00
 
12:00 - 16:00
 
16:00 – 20:00
 
20:00 – 23:00
 
23:00 – 6:00

 
 
 
Please indicate which of the following times it is likely that your TV is on BabyFirst during weekends. (select all that apply)
 
6:00 - 8:00
 
8:00 – 12:00
 
12:00 - 16:00
 
16:00 – 20:00
 
20:00 – 23:00
 
23:00 – 6:00

 
 
 
Who watches BabyFirst with the child in your home? (select all that apply)
 
Parent
 
Sibling
 
Grandparent
 
Friend
 
Other - please specify
 

 
 
Do you or other family members reinforce what the child learns on BabyFirst when you turn off the television? (ex. repeating new words, talking about the characters, singing songs)
 
Yes
 
No
 
 
Please list your top three favorite BabyFirst shows.
 
 
 
   
 
 
 
   
 
 
 
   
 
 

Please list all of the main reasons why you watch BabyFirst on Sky. (select all that apply)
 
Educational tool for my child that inspires learning
 
Another way to interact with my child
 
Assist in my child's development
 
Fun for child
 
Other - please specify
 

 
 

Which of the following factors do you feel are important components of your Sky service? (select all that apply)
 
Unique programming such as BabyFirst
 
HD Programming
 
Price
 
DVR offerings
 
Broadband
 
Phone
 
Other - please specify
 

 
 

Which of the following program offerings on Sky are important to you and your family? (select all that apply)
 
Children's Pack with BabyFirst
 
Music Pack
 
Knowledge Pack
 
Style & Culture Pack
 
Variety Pack
 
Sky Movies
 
Sky Sports
 
Other - please specify
 

 
 
 
How important is it to you and your family that BabyFirst is available on Sky's Children's Pack?
 
Very important
 
Somewhat important
 
Somewhat unimportant
 
Very unimportant
 
 

Please read the following statements and indicate how much you agree or disagree.
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
If my cable/satellite provider did not offer BabyFirst, I would consider switching to another company to get the channel.
 

Strongly Agree Agree Neutral Disagree Strongly Disagree
If I had wanted to switch to a new cable/satellite company, I would have preferred a company that carries BabyFirst.
 
 

Did you switch from your cable/satellite provider in order to get BabyFirst?
Yes No
 
 
 
Would you recommend BabyFirst to a friend of family member?
 
Yes
 
No
 
 
How interested are you in playing games based on BabyFirst characters and shows?
Very Interested Somewhat Interested Not Very Interested Not Interested At All
Games Online
Games On Your iPhone/Smart Phone
 
 
Are you aware of the following features of BabyFirst?
Aware Unaware
Created by an advisory board of top child development experts
100% commercial-free programming
Color coded system (flower on-screen changes color according to the skill being introduce)
Award-winning programming (more than 5 awards for excellence)
Interactive games available on BabyFirst website
 
 
 
Have you watched Baby TV on channel 623?
 
Yes
 
No
 
 
When you think of BabyFirst (ch 624) in comparison to other channels available in the Chidren's Pack (such as Baby TV on ch 623), how do you think BabyFirst compares?
BabyFirst is Much Better BabyFirst is Better BabyFirst is Similiar BabyFirst is Worse BabyFirst is Much Worse
Educational value
Entertaining
Lovable characters
Variety of programs
 
 

What is your gender?
 
Female
 
Male
 
 

Which of the following ranges does your age fall?
 
Under 18
 
18-24
 
25-34
 
35-44
 
45-54
 
55-64
 
65 or over
 
 

What is your highest level of education?
 
High school/GED
 
Undergraduate degree
 
Masters degree
 
Doctorate degree
 
 

What is your annual household income?
 
£0-£29,999
 
£30,000 - £49, 999
 
£50,000 - £74,999
 
£75,000 - £99,999
 
£100,000 and above
 
 

How would you describe your ethnicity?
 
Bangladeshi
 
Black Caribbean
 
Black African
 
Chinese
 
Indian
 
Pakistani
 
Mixed Race
 
Other Asian (non-Chinese)
 
White
 
Other
 
 
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