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  1. Surveys
  2. 2012
  3. September
  4. B
  5. BTS Radio Spot (Dallas)
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Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* Did you browse at The Children's Place during August?
 
Yes
 
No
 
 
 
* Did you make a purchase at The Children's Place during August?
 
Yes
 
No
 
 
 
* What was the main reason you visited The Children's Place during this time period? (Please check all that apply)
 
To use a gift card
 
To participate in a store sale
 
Stopped in randomly while already out shopping
 
To redeem a coupon offer from a previous purchase
 
To redeem a coupon offer from an email
 
To purchase a gift
 
Heard a commercial on the radio about it
 
To redeem a coupon offer from USPS mail
 
Needed specific clothing/accessories for my child(ren)
 
I did not visit The Children's Place
 
My child(ren) wanted to go
 
Other
 

 
 
 
* Did you hear The Children's Place’s commercial on the radio that aired in August?
 
Yes
 
No
 
 
Please rate how much you agree with the following: The commercial was…
Absolutely Disagree Somewhat Disagree Somewhat Agree Absolutely Agree
* Memorable
* Effective in its message
* Believable
* Interesting
* Creative
 
 
 
* Did you like the commercial?
 
Yes
 
No
 
 
 
* Of the following phrases, which do you remember being in the advertisement? (Please check all that apply)
 
A Little Fashionista
 
One-stop Shopping
 
Back-to-School Shopping
 
Amazing Deals
 
Eye-catching Window Displays
 
Wide Variety of Styles
 
Adorable things for the Baby
 
Head-to-Toe Outfits
 
Limitless Color Choices
 
Unbelievable Prices

 
 
 
Please take a moment to listen to the 30 second commercial.
 
 
After hearing it now, please rate how much you agree with the following: The commercial is…
Absolutely Disagree Somewhat Disagree Somewhat Agree Absolutely Agree
* Interesting
* Believable
* Memorable
 
 
 
* Do you like the commercial?
 
Yes
 
No
 
 
 
* Of the following phrases that are in the commercial, which do you feel identify The Children's Place? (Please check all that apply)
 
A Little Fashionista
 
One-stop Shopping
 
Amazing Deals
 
Unbelievable Prices
 
Adorable things for the Baby
 
Back-to-School Shopping
 
Head-to-Toe Outfits

 
 
 
* Are you more interested in shopping at The Children's Place after listening to the commercial?
 
Yes
 
No
 
 
 
Do you have any other comments for The Children's Place about the Radio Commercial?
   
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl N/A
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
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