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Dear Respondent,

You are invited to participate in our survey on the usage of current fashion social networking sites. We would like to learn from you. What are the strengths and weaknesses of the existing service providers and how can we improve your experience. It will take approximately 5 minutes to complete the questionnaire.

Although your participation in this study is completely voluntary, your response will be greatly appreciated. There are no foreseeable risks associated with this project.

If you feel uncomfortable in answering some of the questions, please withdraw from the survey at any point. It is very important for us to understand your opinions. Your responses will remain strictly confidential and data from this research will be reported only in the aggregate.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

 
 
 
Please select the Social Networks you currently have an account and use:
 
Facebook
 
Twitter
 
Google+
 
Instagram
 
Pinterest
 
Clozey.com
 
Chictopia.com
 
Polyvore.com
 
Pose.com
 
Lookbook.nu
 
Fashism.com
 
Cloth.com
 
Other. Please specify:
 

 
 
 
How often do you use Social Networks?
 
Several times a day
 
Once a day
 
3-5 times a week
 
1-2 times a week
 
Every few weeks
 
Less often
 
 
 
 I browse fashion products on Social Networks:
 
to keep up with the new fashion
 
to see new products available
 
to see what others buy
 
to find my own unique style
 
to share my own unique style
 
to share ideas
 
to share my findings
 
 
When browsing fashion products on Social Networks, I consider:
Strongly Disagree Disagree Neutral Agree Strongly Agree
the brand name
only the brands that I identify with the image and lifestyle
only well-known designers or manufacturers
only brands that offer quality products
only brands that offer quality products produced locally
I don't care for quality
only brands that offers a good deal
 
 
 
Please select the most appropriate answer about your intention to use Fashion Social Network:
 
I interact with fashion manufacturers
 
I communicate and exchange opinions about fashion products with friends and/or other users
 
I share information about fashion with friends and/or other users
 
I am seeking advice
 
 
I find using current fashion social network providers difficult because:
Strongly Disagree Disagree Neutral Agree Strongly Agree
the network is too mainstream / not enough focus on fashion
the target audience is very narrow / not diverse
the user interface is too confusing
 
 
 
If you could change one thing about Fashion Social Networks, what would it be?
   
 
 
 
What is your gender?
 
Male
 
Female
 
 
 
How old are you?
 
Below 16
 
16-24
 
25-34
 
35-44
 
45-54
 
Above 55
 
 
 
What is your educational background? What is your current occupation?
 
Primary Education
 
Secondary / High School Education
 
Undergraduate / Bachelor Level
 
Master Level
 
PhD Level
 
Student
 
Employed
 
Unemployed
 
Retired
 
Business Owner
 
Other. Please specify
 
 
Thank you very much for your time and support!