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What is your age and gender?
 
18 to 24 male
 
18 to 24 female
 
25 to 34 male
 
25 to 34 female
 
35 to 44 male
 
25 to 44 female
 
45 to 54 male
 
45 to 54 female
 
55 to 64 male
 
55 to 64 female
 
75 or older male
 
75 or older female

 
 
 
What is your approximate average household income?
 
0-$24,999
 
$25,000-$49,999
 
$50,000-74,999
 
$75,000-$99,999
 
$100,000-$124,999
 
$125,000-$149,000
 
$150,000-$174,999
 
$175,000-$199,999
 
$200,000 and up

 
 
 
What is the highest level of education you have completed?
 
 
 
In what city do you live?
   
 
 
In your household, who decides what shampoo to purchase, and how often is shampoo purchased?
once/week bi-weekly (once every 2 weeks) once/month 3-4 times/year twice/year once/year
I decide to purchase
My wife/female partner decides to purchase
My husband/male partner decides to purchase
My mother decides to purchase
My father decides to purchase
 
 
 
On average, how much do you spend on shampoo each time you buy it?
   
 
 
 
Why do you need (or want) to purchase shampoo? In other words, what motivates you to buy it? Please reply whether or not you have purchased shampoo recently or plan to in the future.
   
 
 
 
When trying to decide who or where to purchase shampoo from, what do you look for?
   
 
 
 
Once you have decided that you are going to purchase shampoo, which of the following steps are part of your process? Please complete fields for all that apply. Leave first box blank.
   
Research options online (please indicate the keywords you use)
   
Read customer reviews (please specify websites where you find reviews)
   
Rely on word-of-mouth recommendation
   
Follow up on social media ad (please specify which social media sites)
   
Redeem coupon or discount offer
   
Source out through networking (please specify events/processes)
   
Advertise (please specify whee)
   
Other (please specify)
   
 
 
 
What was your experience of completing this survey? Rate the ease of use from 1 (very difficult) to 5 (very easy).
   
Please provide your comments/feedback on this survey tool.