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  1. Surveys
  2. 2016
  3. March
  4. C
  5. CS 2.0 Q're

CS 2.0 Q're

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Exit Survey
 
 
Dear colleagues,

We are interested in learning about your attitude towards consumer segmentation in general as part of a MR&I portfolio tool. In addition, we would specifically appreciate your opinion on Consumer Segmentation 2.0.

Thank you for taking the time to fill out this survey, the results will enable us to better address business needs and progress with the Consumer Segmentation 2.0 tool.
 
 
 
  Profile
 
 
* What is your market?
 
 
 
* What function are you in?
 
 
 
* What is your role?
 
 
  Introduction
 
 
Please answer the following question.
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* In your view, how important overall is a consumer segmentation for the organization?
-
 
 
In your opinion, overall how effective can any consumer segmentation be in addressing each of the below mentioned business tasks?
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* Understand LAS segments (sizes, profiles, motivations and behaviors).
-
* Identify strengths and weaknesses of your portfolio vs. competition.
-
* Explain and forecast future development of the brands.
-
* Design communication messages for individual LAS segments.
-
* Segment POS and plan activities as per consumer segmentation.
-
* Identify new product opportunities.
-
* Identify emerging trends.
-
* Define the pricing of brands in the market.
-
* Explain how the organization should be effective and efficient.
-
 
 
 
  Consumer Segmentation 2.0
 
 
Please answer the following questions.
Unfamiliar Somewhat unfamiliar Neither/Nor Somewhat familiar Familiar
* How familiar are you with the Consumer Segmentation 2.0 tool?
-
 
 
Very unimportant Somewhat unimportant Neither/Nor Somewhat important Very important
* How important Consumer Segmentation 2.0 is for your current role?
-
 
 
 
* Have you used Consumer Segmentation 2.0 within the last year?
 
Yes
 
No
 
 
 
* To what extent would you say Consumer Segmentation 2.0 is part of your work routine?
 
At least once a week
 
At least once a month
 
At least once a quarter
 
At least twice a year
 
At least once a year
 
 
 
* To be the most beneficial to the organization, what do you believe Consumer Segmentation 2.0 should be?
 
Global: one common language with the same segments and names across markets, and potentially less granular on a market level.
 
Local: potentially more market-specific, but incomparable globally due to different segments and names across markets.
 
Other (please detail your point of view)
 
 
 
Please indicate how well Consumer Segmentation 2.0 is addressing each of the below mentioned business task, in your opinion.
Not at all Not so well Somewhat well Well Very well
* Understand LAS segments (sizes, profiles, motivations and behaviors).
-
* Identify strengths and weaknesses of your portfolio vs. competition.
-
* Explain and forecast future development of the brands.
-
* Design communication messages for individual LAS segments.
-
* Segment POS and plan activities as per consumer segmentation.
-
* Identify new product opportunities.
-
* Identify emerging trends.
-
* Define the pricing of brands in the market.
-
* Explain how the organization should be effective and efficient.
-
 
 
Please answer the following question.
Very Dissatisfied Not Satisfied Neither/Nor Satisfied Very Satisfied
* How satisfied are you with Consumer Segmentation 2.0?
-
 
 
Definitely Not Probably Not Possibly Probably Definitely
* Will you recommend Consumer Segmentation 2.0 to your colleagues?
-
 
 
 
* From the list below, please drag and drop the statement(s) that you believe should be the future direction for Consumer Segmentation 2.0. in order of importance, top to bottom.
Drag your choices here to rank them
     
     
     
    If you have any other suggestions to improve Consumer Segmentation 2.0, please feel free to share them in the box below.