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Who are my top three competitors?
   
 
 
 
On what basis am I able to compete?
   
 
 
 
What is the range of products and services they offer?
   
 
 
 
Are their products or services aimed at satisfying similar target markets?
 
 
 
Are my competitors profitable?
 
Yes
 
No
 
 
 
Are they expanding? Scaling down?
   
 
 
 
How long have they been in business?
   
 
 
 
What are their positive attributes in the eyes of customers?
   
 
 
 
What are their negative attributes in the eyes of customers?