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Questions marked with an * are required Exit Survey
 
 
* Have you ever been to The Franklin Institute?
 
Yes
 
No
 
 
 
* Are you a member of the Franklin Institute?
 
Yes
 
No
 
 
 
* What is your favorite part of The Franklin Institute experience?
   
 
 
 
* Which of the following best describes when you last visited The Franklin Institute?
 
Within the past year
 
1-2 years ago
 
3-9 years ago
 
10+ years ago
 
I have not visited since I was a child
 
Don't know/Don't remember
 
 
 
* Which of the following best explains why you haven’t recently visited The Franklin Institute? (Check all that apply)
 
I went as a child and have not returned since
 
I don’t like science
 
It’s too expensive
 
It’s too much of a hassle to visit
 
I previously took children who are grown or no longer interested
 
I no longer live in the Philadelphia area
 
There haven’t been any special exhibits that have interested me
 
Once you’ve seen it, you’ve seen it and there isn’t a reason to go back
 
It’s old, boring and outdated
 
It is for children only
 
It gets too crowded
 
It’s too hard to park
 
I didn’t enjoy my last visit
 
Other, Please specify
 

 
 
 
* Which of the following best explains why you have never visited The Franklin Institute? (Check all that apply)
 
It’s too expensive
 
I didn’t enjoy my last visit
 
It’s too much of a hassle to visit
 
I no longer live in the Philadelphia area
 
Once you’ve seen it, you’ve seen it and there isn’t a reason to go back
 
There haven’t been any special exhibits that have interested me
 
I previously took children who are grown or no longer interested
 
I went as a child and have not returned since
 
It’s old, boring and outdated
 
I don’t like science
 
It is for children only
 
It’s too hard to park
 
It gets too crowded
 
Other, Please specify
 

 
 
 
* What level of interest do you have in visiting The Franklin Institute in the next year?
Not at all interested Slightly interested Moderately interested Very interested Extremely interested
 
 
 
* What is the most important reason for your rating in the prior question?
   
 
 
 
* How likely is it that you would recommend The Franklin Institute to a friend or colleague?
«Not all all likelyExtremely likely»
012345678910
 
 
 
* What is the most important reason for your rating in the prior question?
   
 
 
 
* In your own words, please describe what The Franklin Institute is.
   
 
 
 
* What words or phrases come to mind when you think of The Franklin Institute?
   
 
 
Please rate your level of agreement with the statements below regarding The Franklin Institute.
Strongly Disagree Somewhat Disagree Neither Agree Nor Disagree Somewhat Agree Strongly Agree
* It has programs outside of the museum that make a real difference in the community
* It’s a great place for singles to go on a date
* It’s a great learning experience for kids
* It’s a fun place to visit.
* It has inspired me and/or my family to learn more about science and technology
* It’s a great learning experience for adults
* It has cutting edge exhibits
* It’s a place for people like me
* It’s unique compared to other Philadelphia area attractions
* It’s a national leader when it comes to science museums
* It’s a great place to learn about science and technology
* It’s a leader in scientific research and innovation
 
 
 
* Why would you choose to visit The Franklin Institute instead of going somewhere else?
   
 
 
When thinking about visiting The Franklin Institute, how important are the following reasons for visiting?
Not Important At All Slightly Important Somewhat Important Very Important Extremely Important
* Interest in subject
* Special exhibitions
* Taking children / family outing
* Taking out of town guests
* Education / learning
* Entertainment / fun
 
 
When thinking about visiting The Franklin Institute, how important are the following factors?
Not Important At All Slightly Important Somewhat Important Very Important Extremely Important
* Travel time / traffic
* Parking
* Safety of the neighborhood
* Price
 
 
 
* Please finish the following sentence. “Besides lowering prices, I would visit the museum more often if…” (Check all that apply)
 
There were more new programs and activities for kids
 
New permanent exhibits were introduced
 
The museum was less crowded and busy
 
There were more new programs and activities for adults
 
More convenient parking was available
 
Existing permanent exhibits were updated more often
 
Other, Please specify

 
 
 
* Approximately how much do you expect to pay for ONE adult ticket to a cultural attraction in Philadelphia?
 
 
 
* Please indicate which of the following events and programs that you are aware of at The Franklin Institute. (Check All that Apply)
 
Kitchen Science & tasting workshops
 
3D Printing Workshops
 
Family Sleep Overs with science shows and workshops
 
Educators' Night Out
 
After school and weekend educational programs for students
 
Professional development programs for educators
 
Summer camp and School’s Out camp for kids
 
Target Community Nights with free admission
 
Mess Fest with big and messy science demonstrations
 
Color of Science exhibit & program to honor underrepresented groups
 
Night Skies stargazing in the Observatory
 
Weddings at the museum
 
Science After Hours for adults 21+ featuring experiments, demonstrations & games
 
Birthday parties at the museum

 
 
Please rate your level of interest in the following events and programs.
Not at all interested Slightly interested Moderately interested Very interested Extremely interested
* Family Sleep Overs with science shows and workshops
* Kitchen Science & tasting workshops
* Summer camp and School’s Out camp for kids
* Birthday parties at the museum
* Professional development programs for educators
* Educators' Night Out
* Mess Fest with big and messy science demonstrations
* After school and weekend educational programs for students
* Weddings at the museum
* Color of Science exhibit & program to honor underrepresented groups
* Target Community Nights with free admission
* Science After Hours for adults 21+ featuring experiments, demonstrations & games
* 3D Printing Workshops
* Night Skies stargazing in the Observatory
 
 
 
* Please indicate which of the following activities outside of the museum that you were aware The Franklin Institute is involved in. (Check All that Apply)
 
Philadelphia Science Festival
 
Publishing new scientific research through staff scientists
 
LEAP into Science programs that integrate science and literature for kids
 
Traveling Science Shows performing at assemblies at schools, camps and libraries
 
Climate and Urban Systems Partnership (CUSP) to educate kids and families about climate change in the city
 
PNC Grow Up Great programs for area pre-schoolers
 
CitySkies space education for inner city kids
 
STEM 3D: Integrating Science Afterschool project for youth and families
 
CLUES program to educate area families about science
 
GSK Science in the Summer at public libraries

 
 
 
* What methods of communication do you use to find out about cultural attractions?
 
Local television news
 
Attraction’s website
 
Magazines
 
Mail
 
Word of mouth (friends or family)
 
Internet
 
Email
 
Newspaper
 
Radio
 
Street banners / billboards
 
Social Media

 
 
How often, if at all, do you use each of the social media apps / websites below?
Never Use It A few times a year A few times a month A few times a week A few times a day
* Facebook
* Twitter
* Pinterest
* Tumblr
* Instagram
* Google+
* Vine
* YouTube
* Snapchat
* Blogs
* Yelp!
* Other
 
 
 
* Into which age range do you fall?
 
Under 20
 
20-29
 
30-39
 
40-49
 
50-59
 
60 or older
 
 
 
* What is your gender?
 
Male
 
Female
 
 
 
* Which of the following best describes your ethnicity or cultural affiliations? (May select more than one)
 
Caucasian or White
 
African-American or Black
 
Asian or Pacific Islander
 
Latino/Hispanic
 
Native American
 
Prefer not to answer
 
Other, Please specify
 

 
 
 
* Are you a parent/guardian?
 
Yes
 
No
 
 
 
* Do you have children in your household or do you have grandchildren living in Philadelphia? (Check all that apply)
 
Children in household
 
Grandchildren in area
 
No children

 
 
 
* Please check all that apply to your household.
 
I have children age 5 and under living in the house
 
I have children between the ages of 6 and 12 living in the house
 
I have children between the ages of 13 and 18 living in the house
 
I have children older than 18 living in the house

 
 
 
* What is your highest level of education?
 
High school
 
Some college or trade school
 
College graduate
 
Graduate degree
 
 
 
* Into what range does your annual household income fall?
 
Under $34,999
 
$35,000 to $59,000
 
$60,000 to $99,000
 
$100,000 to $199,999
 
$200,000 or more
 
Prefer not to answer
 
 
 
* What is your zip code?