Go Outdoors Ad Survey

Hello, This is ___________ with Bryles Research. We are performing a short survey regarding sporting goods stores. Do you have a few minutes to give your input?

* Before beginning questionnaire with respondent, please select appropriate List:

1st Weekend

2nd Weekend

Both Weekends

* 1.Did you visit Bass Pro Shops during the nationa Go Outdoors Event & Sale (May 20-30th)?

Yes

No (TERMINATE)

Not sure (TERMINATE)

* 2.Was this your first visit to Bass Pro Shops?

Yes

No

Not sure

* 3.Did you visit Bass Pro Shops expressly to attend this year’s event?

Yes

No, I knew about the event, but came in for other reasons.

No, I didn't konw about the event until I as in the store. (Skip to Q.9)

* 4. Approximately, how far did you travel to attend the Go Outdoors Event & Sale?

Less Than 10 miles (Skip to Q6)

10-24 miles (Skip to Q6)

25-49 miles (skip to Q6)

50-74 miles

75-99 miles

100 miles or more

* 5. Did you stay at least one night in a hotel/motel?

Yes

No

* 6.How did you hear about this event? (“X” ALL THAT APPLY. DO NOT READ CHOICES.)

7. Do you recall seeing or hearing the follwoing advertising for the 2011 Spring Fishing Classic?

8. Using a 6-point scale, where “1” means very little influence, how much did of the following aspects influence your interest in attending the Go Outdoors Event & Sale?

* 9. Which, if any, of the special event activities did you attend/participate in? (“X” ALL THAT APPLY. READ CHOICES)

None	Seminars/demonstrations
Summer Kickoff Weekend activities	Family Vacation for Life Sweepstakes
Special boat pricing	Daily specials
Miscellaneous event activities	Free 4X6 family photo

10. Using a 6-point scale, where 1 means strongly disagree, please indicate how much you agree or disagree with the following statements.

* 11. Did you recommend the Go Outdoors Event & Sale to other people?

Yes

No

* 12. Using a 6-point scale, where 1 means poor, how would you rate your overall satisfactin with the 2011 Go Outdoors Event & Sale?

* 13. How could the Go Outdoors Event & Sale be improved?

* 16. Interviewer - Record gender for classification purposes only (do not ask):

Male

Female

Thank you for your time and input, that is all that we needed today. Please have a good (morning / afternoon /
evening). ***After hangup please proceed to name and phone number question.***

* First Name :
* Last Name :
* Phone :

* Please Enter VIP Number from Call Data

* Please record interviewer name and number (Matching touchstar username and number)