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Macklind Mile 2011

One Source, A Marketing & Research Company, LLC - - www.OneSourceAMRC.com
 
 
Thank you so much for participating in the Macklind Avenue Mile on Monday, July 4th. We'd like to take credit for doing our best to hold the rain back for most of the day, but there is only so much we can control and weather is certainly not one of them. At least it wasn't too hot!

We are, however, continuing to make sure you are provided an opportunity to have a great racing experience. So we ask that you please take some time to answer the following questionnaire about the event. It should take you about 5 minutes. We have again partnered with a local business, One Source, A Marketing & Research Company, to help us understand how we did on this event and what we can do better next year. Our goal is to put on the best running events in the St. Louis area and we value your input immensely.

As a way to say thanks for helping us out, we will send you 50 Big River Reward Points that can be redeemed at all three Big River Running Company locations. Be sure to complete the name and email address portion at the end of the questionnaire so we can send you your points. (Use the link at the end of this survey to learn more about the Big River Rewards program.)

Please be assured that your responses to these questions will remain confidential. The folks at One Source tell us that responses from each person will be rolled together and your name will never be attached to your responses. So please be honest and tell us what you really think.

Thanks for your input and for your participation in the Macklind Mile!

Sincerely,


Ben and Matt
 
 
 
* Did you complete the Macklind Mile race on July 4th this year?
 
Yes
 
No
 
 
 
* Which event did you participate in?
 
Friends and family wave
 
Men's wave
 
Women's wave
 
Elite Wave
 
Kids quarter mile dash
 
 
 
* In which prior years have you run the Macklind Mile race?
 
2008
 
2009
 
2010
 
None, this was my first time

 
 
 
* Overall, what did you think about this year's Macklind Mile event? Please think about all aspects of the event from beginning to end. Would you say the Macklind Mile event was...?
 
Excellent
 
Very Good
 
Good
 
Fair
 
Poor
 
 
 
* Please tell us why you feel the Macklind Mile race was "poor."
   
 
 
 
* When did you first hear about the Macklind Mile event? Please select which response best describes when you first heard about the event.
 
A few days before the race
 
About a week before the race
 
Two to three weeks before the race
 
A month or more before the race
 
A year ago, at last year’s Macklind Mile
 
 
 
* How did you first hear about this year's race? Would you say it was from...
 
The Big River Running Company own website
 
The Big River Running Company newsletter
 
In a Big River Running Company store
 
From a Friend
 
On Facebook
 
On another race calendar (one not sponsored by BRRC)
 
Some other way
 
 
 
* What was the way you heard about the Macklind Mile race?
   
 
 
 
* How did you register for this year's Macklind Mile?
 
Mailed in my registration
 
Registered in one of the stores
 
I registered online
 
 
 
* How would you rate the ease of the mail-in registration process?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* How would you rate the ease of the registration process in the store?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* How would you rate the ease of the on-line registration process?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Are you participating in the South City Racing Series?
 
Yes
 
No
 
 
 
* Have you visited the Macklind Mile website?
 
Yes
 
No
 
 
On the Macklind Mile website did you ...
Yes No
* View the course video?
* View elevation chart?
* Register on-line?
* Check for race details, such as start time and location?
* Click on a link to the website of one of the sponsors?
 
 
Which of the sponsors of the Macklind Mile event can you remember? Please enter all the sponsor company names which come to mind.

Enter only one name per row.
Sponsor Names
1
2
3
4
5
6
7
8
 
 
 
* When did you pick up your packet?
 
Saturday at Big River Running Company
 
Sunday afternoon at Big River Running Company
 
Sunday evening at Carrollton Bank
 
On race day
 
 
 
* How would you rate the packet pick-up process? Would you say ...?
 
Excellent - Very smooth and all my info was correct
 
Good - Rather disorganized but all my info was correct
 
Not very good - Rather disorganized and some of my info had to be corrected
 
Poor - Disorganized and all my info was screwed up
 
 
 
* What do you think about this year's Macklind Mile t-shirt overall?
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Did you attened the pre-race pasta party?
 
Yes
 
No
 
 
Please tell us what you thought about the pre-race pasta party.
Excellent Very good Good Fair Poor Didn't have any/Didn't watch movie
* The food which was served at the pasta party
* The drinks served at the pasta party
* The movie (Into The Wind) shown at the pasta party
 
 
 
* Prior to attending this pasta party, had you ever heard of Carrollton Bank?
 
Yes
 
No
 
 
Now we'd like to know what you thought about a few aspects of the Macklind Mile event. Please tell us what you thought about each.
Excellent Very good Good Fair Poor Don't know/Didn't use
* Parking
* Restroom availability at the starting area
* Restroom cleanliness at the starting area
* Water availability
* Starting line organization
* The course itself
* Traffic control along the course
* Restroom availability at the finish area
* Restroom cleanliness at the finish area
* The awards ceremony after the race
* Post race party
 
 
 
* About how long did you stay after the race?
 
I left right after my race
 
I left after the last race
 
I left after the awards ceremony
 
I stayed around for the party afterwards
 
 
 
* Which of the following statements best expresses your view?
 
Watching the elite wave of racers and/or the kids wave made the event more enjoyable
 
I really didn't pay attention to either the elite wave or kids wave of racers
 
 
 
* Considering what you paid for registering for the Macklind Mile, would you say this event was:
 
An excellent value for the money
 
Very good value for the money
 
Good value for the money
 
Fair value for the money
 
Poor value for the money
 
 
 
* Have you checked for results of the Macklind Mile on the Big River Running Company Web site yet?
 
Yes
 
No
 
 
 
* As of right now, how likely are you to participate in the Macklind Mile event next year?
 
Definitely will do this again
 
Probably will do this again
 
Might or might not do this again
 
Probably will not to this again
 
Definitely will not do this again
 
 
 
* Would you recommend the Macklind Mile event to a friend or relative in the future?
 
I absolutely would
 
I probably would
 
I might or might not
 
I probably would not
 
I absolutely would not
 
 
 
* On the day you picked up your packet did you purchase anything from any of these stores? Please indicate which store where you purchased any item that day. Check all that apply.
 
Big River Running Company
 
The Mack Bar and Grill
 
Manzo’s
 
Murdoch Perk
 
None of them

 
 
 
* How was your overall experience when you made your purchase from ${piping_text} on the day you picked up your packet? Would you say it was:
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Approximately how much did you spend when you purchased something at ${piping_text} on the day you picked up your packet?
 
 
 
* Please indicate which store, if any, you purchased an item from on the day of the race.
 
Big River Running Company
 
The Mack Bar and Grill
 
Murdoch Perk
 
None of them

 
 
 
* How was your overall experience when you made your purchase from ${piping_text} on the day of the race? Would you say it was:
 
Excellent
 
Very good
 
Good
 
Fair
 
Poor
 
 
 
* Approximately how much did you spend when you purchased something at ${piping_text} on the day of the race?
 
 
 
* Which statement below describes how many times you have purchased items from Big River Running Company?
 
I’ve never purchased anything from any of their stores
 
The week of the race was the first time I purchased something from their stores
 
I’ve only purchased a couple items from their stores in the past
 
I am a loyal customer and purchase from their stores frequently
 
 
 
* If you could sum up the Macklind Mile experience in just one sentence, what would that be?
   
 
 
 
If there were one thing that the organizers of the Macklind Mile could do to improve the event for you, what would that be?
   
 
 
 
* This year's Macklind Mile event kicked off at 9:00 AM with the Friends and Family wave. What do you think about the 9:00 AM start time for the Maklind Mile event?
 
9:00 AM is too late, the whole event should start sooner
 
9:00 AM is just about right for me
 
9:00 AM is too early, the whole event should start later
 
 
 
* What type of t-shirt would you prefer to have included with your registration, assuming the design would be the same? A cotton t-shirt like you received this year, or a tech shirt?
 
Cotton shirt
 
Tech shirt
 
 
 
* These last few questions are just to help us better understand the results to these questions

First of all, are you ...?
 
Male
 
Female
 
 
 
What is your age?
   
 
 
 
* How many races do you expect to run this year?
   
 
 
Thanks for completing our questionnaire. We would like to send you, via e-mail, 50 Big River Reward Points to be used in any of our three stores for completing this. Please enter your name and e-mail address in the spaces below so that we can send the coupon to you directly.
First Name : 
Last Name : 
Email Address : 
 
Please contact One Source if you have any questions regarding this survey.
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