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  1. Surveys
  2. 2013
  3. January
  4. M
  5. Marketing Analysis
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Exit Survey
 
 
Hello:

Thank you for taking the time to complete the survey. The survey will take about 5 minutes. The responses from this survey will be used towards my Final Paper needed to complete my Degree in Administrative Management and towards improving the marketing position of ttconnect.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Evlyn Woods at 1(868)374-7485 or by email at the email address specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
 
 
In considering the overall direction of the company's marketing effort, how would you rate:
Excellent Very Good Good Fair Poor
* ttconnect's vision and direction.
* the overall company operations in 2012, compared with 2011?
* the efficiency of workflow in ttconnect?
* ttconnect's skill in marketing products?
* the ability to develop strong consumer promotions?
* the regular introduction of new products?
* ttconnect's focus on improving customer satisfaction?
* the quality of relationships with stakeholders?
* the quality of the promotional activites?
* the quality of the sales support materials?
 
 
How satisfied are you with the following:
Strongly Satisfied Satisfied Neutral Dissatisfied Strongly Dissatisfied
* Top management responds adequately to needs in the marketplace.
* Top management strengthens the company's competitive position.
* Company leadership can be trusted to do what they say they will do
* Company leadership is committed to support and work with the the Corporate Communications Unit.
* There is effective communications between the the Corporate Communications Unit and ttconnect.
* ttconnect and the Corporate Communications Unit are unified, moving in one direction together.
* ttconnect's marketing is aligned in support of the needs of the ttconnect channels of delivery.
 
 
How effective would you judge...
Very Effective Effective Neutral Ineffective Very Ineffective
* The strategic direction of ttconnect.
* The marketing plans for ttconnect.
* ttconnect's investment in brand marketing in 2012.
* ttconnect's plan for media advertising.
* The advertising creative executions.
 
 
 
In evaluating ttconnect's competitive position, we are:
 
aggressively pursuing market leadership.
 
flexible in meeting customer's needs.
 
reactive, following other models/countries' actions.
 
less effective than other than should be.
 
 
 
I would like to hear your suggestions on how ttconnect can expand or improve their marketing position:
   
 
 
 
When was the last time you used [PRODUCT]?
 
Under 1 month
 
1 to 6 months
 
6 months to 1 year
 
Not sure
 
Other
 
 
 
 
How often do you buy [PRODUCT]?
 
Once per week or more often
 
2 to 3 times per month
 
Once per month
 
Once every 2-3 months
 
Once or twice a year
 
Less than once a year
 
Not sure
 
 
 
How likely are you to buy [PRODUCT] in the future?
 
Very Unlikely
 
Somewhat Unlikely
 
Not sure
 
Somewhat likely
 
Very likely