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Dear MarketMaker Focus Group Participant,
We have asked you to participate today in order to help us learn how to make MarketMaker a more useful tool for the food industry.
In the on-line questionnaire that follows, you will be asked to complete specific activities using MarketMaker, to reflect upon your experience, and to answer specific questions about your experience.
Your feedback is very important to us! In order for your input to be as useful as possible we need you to be as honest and forthcoming as possible. If you see areas for improvement, then please let us know. If you have suggestions on how particular features of the site might be better presented or if you wish that other features were available, please do not hesitate to let us know. The network of more than 15 states that support MarketMaker will only benefit from your frankness.
Once we have completed the computer lab session, we will allow you to compare notes and engage in a group discussion.
Please now proceed with the remainder of the questionnaire. |
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| Telephone Number (xxx)xxx-xxxx | | |
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| Business/Employer Information |
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| What segment(s) of the food industry best describes your business? |
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| Please briefly describe your business. | | |
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| Experience with MarketMaker and Related Tools |
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| Please choose the selection that best describes your experience with MarketMaker. |
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| Please comment on your use of MarketMaker | | |
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| Please indicate other Internet sites that you use regularly. |
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| Do you have a computer in your home? |
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If you have Internet access at home how often do you generally use it?
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Check the response that corresponds with your level of computer use in each area.
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Characterize your Internet connection at home:
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If you have Internet access at work how often do you use it?
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Characterize your Internet connection at work:
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Timed Activities - wait for instructions to proceed
At the beginning and upon completion of each activity you will be asked to note the time. Use the clock on your computer for this. |
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| Please Indicate the start time (e.g. 10:35 am) | | |
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| In 10 minutes (or less) navigate throughout the Colorado MarketMaker state site and indicate which of the following features you find. |
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| Please indicate the finish time (e.g. 10:45 am) | | |
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| Please describe any difficulties you encountered. | | |
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Register Your Business in Colorado MarketMaker
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(15 minutes)
If you have not yet registered your business in MarketMaker please go ahead and do so now. Simply click on the "Register Your Business" button and follow the instructions as they appear.
If you have already registered, please log in to your site and modify or update the contents.
If you need assistance, please do not hesitate to ask. |
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| In the following section you will be asked to perform three separate activites using MarketMaker, to reflect on your experience, and to provide feedback on what you like or dislike about MarketMaker. You should expect to spend 15-20 minutes on each activity. |
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| Please Indicate the start time (e.g. 10:35 am) | | |
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You finally bit the bullet and bought your own bistro, Le Terroir, nicely situated in downtown Boulder. After spending many years as a sous-chef working under an unenlightened head chef with little interest in sourcing local ingredients, you are now in charge. You are convinced that your patrons will prefer dishes prepared with local ingredients. And, you are prepared to do what it takes to meet their expectations.
You polled several potential clients and learned that Colorado Proud labelled products instills confidence that the products so labelled are local, fresh, and tasty.
You have acquired some excellent elk tenderloin that you intend to braise. You plan to accompany it with a red wine, shallot, and mushroom reduction; garlic mashed potatoes, and asparagus. Use MarketMaker to try to locate producers of these ingredients. Where multiple suppliers are found, try to determine which is a closer source. |
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| What items did you find and how far will you have to travel to acquire them? | | |
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| Please indicate the finish time (e.g. 10:45 am) | | |
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| Please indicate the ease of use of MarketMaker in performing this activity. |
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| What specific difficulties did you encounter? Please describe. | | |
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| What specific aspects of MarketMaker could we improve to enhance your ability to effectively and efficiently perform this activity? | | |
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| Please Indicate the start time (e.g. 10:35 am) | | |
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It's been a year since you started your business. Even though the economy has been weak, you find that the demand is strong for your unique blend of hospitality, creativity, environmental sensitivity, and your ability to turn Colorado grown products into amazing morsels of pure delight. Your restaurant is full for both lunch and dinner all week long. Patrons are asking that you also serve breakfast.
You receive a phone call from the Boulder Chamber of Commerce and learn that they are planning to hold next fall's annual banquet in conjunction with the annual Harvest Week, a celebration of local food and wine. This is an opportunity to impress local business owners, their spouses, guests, and families. If you perform well, this could mean good fortune will continue to smile upon you. If you don't perform well, it could mean that you will need to remember how to work for someone else.
You have been asked to develop a 3 course menu by the end of the day so it can be reviewed by a committee that is meeting tonight. You want to put forward a menu that features mostly local/Colorado ingredients that will be in season next fall.
Use Colorado MarketMaker to help you develop this menu. |
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| Describe the 3 courses highlighting the ingredients you hope to find in Colorado. | | |
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| For which ingredients were you able to find Colorado suppliers? | | |
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| Please indicate the ease of use of MarketMaker in performing this activity. |
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| What specific difficulties did you encounter? Please describe. | | |
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| What specific aspects of MarketMaker could we improve to enhance your ability to effectively and efficiently perform this activity? | | |
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| Based upon the MarketMaker features you used for this activity, what potential uses do you see for these features? | | |
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| Identify at least three sources of Colorado wines and wineries that will complement the menu you developed in the previous activity. |
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| Please Indicate the start time (e.g. 10:35 am) | | |
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| Can you determine if you can acquire these wines using your current wholesale sources or will you need to contact the wineries directly to make a purchase? |
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| Which statement best reflects your views on the amount of information available on Colorado wineries in Colorado MarketMaker? |
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| Please indicate the ease of use of MarketMaker in performing this activity. |
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| What specific aspects of MarketMaker could we improve to enhance your ability to effectively and efficiently perform this activity? | | |
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| Based upon the MarketMaker features you used for this activity, what potential uses do you see for these features? | | |
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| Please indicate the finish time (e.g. 10:45 am) | | |
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| Based on your experience using MarketMaker today, how likely are you to use MarketMaker to locate and purchase local products? |
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| May we contact you via e-mail or telephone regarding your experience using MarketMaker in the future? |
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