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  1. Surveys
  2. 2012
  3. May
  4. M
  5. measuring the impact of consumer attitude toward s
0%
Exit Survey »
 
 
1. What’s your favorite shopping mall?
 
 Mall of Arabia
 
 City Scape
 
 City Stars
 
 Dandy Mall
 
 
 
2. Why do you go for shopping malls?
 
 Socializing (meeting friends)
 
 Shopping
 
 Entertainment (skating, bowling, cinema, kids area)
 
 Window shopping (walking around)
 
 
 
3. How did you know Mall of Arabia?
 
 Radio
 
 TV
 
 Friends
 
 Internet
 
 Billboards
 
Other
 
 
 
 
4. Please rank the following factors according to their importance for the mall’s selection
1= most important
5= least important
 Variety of stores and brands
 Location
 Entertainment
 Parking
 Safety and security
 
 
 
5. What are the kinds of entertainment that you are interested in Mall of Arabia?
 
 The dancing fountain
 
 Kids area
 
 Events
 
 Food court
 
 Shows and music concerts
 
 
Determine your level of agreements and disagreements toward the following statements.
strongly agree agree neutral disagree strongly disagree
-Mall of Arabia has a big and spacious parking
-Mall of Arabia has different and various stores.
-Mall of Arabia is safe enough and secure.
-Mall of Arabia has lots of entertainment activities.
-Mall of Arabia has a good location.
-Mall of Arabia has an organized wide space.
-The Mall has a good set of events.
-Mall of Arabia has a spacious food court.
-The outside fountain is enjoyable.
-The kids’ area is safe and interesting.
 
 
 
7. What are the three things that you like about Mall of Arabia?
 
 The variety of stores and brands
 
 Closeness to home
 
 Entertainment opportunities
 
 Organized space
 
 Spacious parking

 
 
 
8. Which are the two things that attracted you in Mall of Arabia?
 
 Background music of the mall
 
 Modern decoration and the mall’s color scheme
 
 Overall cleanliness and smells
 
 Pleasant environment

 
 
 
9. Please rank the following factors according to their importance for you in Mall of Arabia
1= most important
4=least important
 Atmospherics (color, music, decoration, smells, signboards and crowds)
 Services (restrooms, escalators and staff’s helpfulness)
 Merchandise mix (preferred brands and merchandises)
 Accessibility (easy to find exits and entrance)
 
 
Determine the level of agreements and disagreements toward the following statements.
strongly agree agree neutral disagree strongly disagree
Mall of Arabia has pleasant environment and comfort ambiance.
It's easy to find entrance and exits in Mall of Arabia.
The staff in Mall of Arabia is friendly and helpful.
-Mall of Arabia has all my preferred brands.
-Mall of Arabia is too crowded.
-The mall has good background music with an appropriate volume.
-Mall of Arabia has enough directory sign boards.
-Mall of Arabia has a unique decoration.
-The colors of the mall are attractive and joyful.
 
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