Oceana research study

Exit Survey

What is your ethnicity?

Black, Afro-Carribbean, African American

Latio or Hispanic American

East Asian or Asian American

South Asian or Indian American

Middle Eastern or Arab American

Native American or Alaskan Native

Caucasian

Other

Ocean Conservation efforts:

Strongly Disagree

Strongly Agree

I am interested in Oceana's current ocean conservation techniques

I would share Oceana's missions on social media

I would participate in Oceana's conservation events

I would donate money to Oceana

Attention question:

Please choose 7

Strongly Disagree

Strongly Agree

Understanding of Ocean:

Strongly Disagree

Strongly Agree

I have an understanding of the ocean

The ocean benefits me

I depend on the ocean to live

General Attitude Ocean:

Strongly Disagree

Strongly Agree

I am concerned about the world's ocean

The ocean is important to me

I like visiting the ocean

General Celebrity:

Strongly Disagree

Strongly Agree

I watch a lot of tv/movies

I follow celebrities on social media

I have made purchases based on celebrity endorsement

Celebrity recognition Morgan Freeman/ Ellen Degeneres:

Strongly Disagree

Strongly Agree

I recognize Morgan Freeman

I have seen Morgan Freeman's movies/tv

I think Morgan Freeman is talented

I like the movies Morgan Freeman has casted in

I recognize Ellen Degeneres

I have seen Ellen Degeneres's movies/tv

I think Ellen Degeneres is talented

I like the movies Ellen Degeneres has casted in

Behavioral Intentions:

Strongly Disagree

Strongly Agree

It is likely that I will collaborate with Oceana in the future

If I wanted to collaborate with ocean conservation I would turn to Oceana

I could say positive things about Oceana

I would recommend Oceana if somebody asked my advice

Motivation attribution:

Strongly Disagree

Strongly Agree

Celebrities are motivated by interest in society, not selfish

Celebrities have altruistic motives

Celebrities seek social objectives not individual objectives

General perceived fit:

Strongly Disagree

Strongly Agree

The link between celebrities and social causes go together

The link is meaningful

Celebrities and social causes are compatible

Celebrities and social causes fit together