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  5. Pacific Opera Project Audience Engagement Survey
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Dear Friend of Pacific Opera Project,

As someone who has attended a performance by Pacific Opera Project (POP), your opinions are extremely important to us. We would like to invite you to participate in our first Audience Engagement Survey. The goal of this survey is to help POP provide its valued audience members with the most enjoyable operagoing experience possible.

Your participation in this survey is completely voluntary. If you feel uncomfortable answering any questions, you can skip them, or withdraw from the survey at any point.

Pacific Opera Project respects your privacy. We promise that your survey responses will be treated in strictest confidence. We do not collect any personally identifying information (in other words, we have no idea who you are when you take this survey). The only information we will ever publish or disclose will be aggregate statistical information (e.g., the percentage of survey responders with a college degree). We will not publish, sell, or otherwise release your individual responses to any third party under any conditions. Ever.

If you have any questions about this survey, please contact David Fetterman at [email protected].

Thank you very much for your time and support. Please start with the survey now by clicking the Continue button below.
 
 
 
How did you first learn about Pacific Opera Project?
 
Flyer/poster
 
Other social media
 
POP's Facebook page
 
Word of mouth (e.g., friend or family member)
 
Newspaper/website (e.g., ad, article, calendar listing)
 
POP's website
 
Other
 
 
 
 
How often do you attend an opera performance?
 
5 or more times per year
 
1-4 times per year
 
Once every 2-3 years
 
Very rarely
 
 
 
Would you describe yourself as:
 
Very knowledgeable about opera
 
Somewhat knowledgeable about opera
 
Not very knowledgeable about opera
 
 
Please rate the following factors in terms of their influence on your enjoyment of an opera performance.
Very Important Somewhat Important Neutral Somewhat Unimportant Not At All Important
Acoustics of the venue
Convenience of parking
The costumes
The sets
Quality of the orchestra or other musical accompaniment
Quality/convenience of nearby dining options
Acting talent of the cast generally
Flexible ticket exchange policy
Singing talent of the supporting singers/chorus
Convenience of ticket purchase
Very Important Somewhat Important Neutral Somewhat Unimportant Not At All Important
The specific opera being presented
Comfort of the seats
Refreshments available at intermission
Preshow lecture
The supertitles
Cost of tickets
Being able to get "good seats"
Singing talent of the lead singers
 
 
 
Have you ever recommended POP to others?
 
Yes, several times
 
Yes, once or twice
 
No, never recommended
 
 
Demographic Questions
Your responses to the following questions will be treated in strictest confidence and will not be provided to any third party. Please skip any questions you do not feel comfortable answering.
Audience demographic data helps us improve our programming, marketing, and development.

What is your gender?
 
Male
 
Female
 
Prefer not to answer
 
 
 
What is your age?
 
Younger than 18
 
18 - 24
 
25 - 34
 
35 - 44
 
45 - 54
 
55 - 64
 
65 or older
 
Prefer not to answer
 
 
 
What is the highest level of education you have achieved?
 
Less than high school degree
 
High school degree or equivalent (e.g., GED)
 
Some college but no degree
 
Associate degree
 
Bachelor's degree
 
Graduate degree
 
Prefer not to answer
 
 
 
What is your marital status?
 
Single (never married)
 
Married/domestic partnership
 
Divorced/separated
 
Widowed
 
Prefer not to answer
 
 
 
Which category best describes your annual household income?
 
Under $25,000
 
$25,000 - $49,999
 
$50,000 - $74,999
 
$75,000 - $99,999
 
$100,000 - $199,999
 
$200,000 or more
 
Prefer not to answer