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  5. Parent Media Survey 2010
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Communications media are developing all the time and schools need to be aware of this when they communicate with their parents and students.Therefore I'd like to learn about how you and your family intereact with all the information around you. Would you be kind enough to complete this brief survey? There are only seven questions.
Your responses will, as always, be treated in the strictest confidence.
With thanks
Ed Peters
Director of Marketing and Communications
Bedford Girls' School
01234 361920
07538 406648
 
 
How do you learn about daily news and current affairs?
Every day Most days Sometimes Occasionally Never
I check news on my pc
I use my mobile device
I read a newspaper
I listen to the radio
I watch television
Other medium
 
 
Nowadays we receive information both in print and online. Do you agree with the following statements?
Agree strongly Tend to agree Neither agree nor disagree Tend to disagree Disagree completely
I prefer a printed brochure to a website
I believe that printed material can have greater impact
I like to buy online, as it is quick and convenient
I like to receive online newsletters
I prefer a printed newsletter
I believe that all communications should be electronic nowadays
I believe that online and printed text should be detailed and comprehensive
I believe that online and printed text should be short and succinct
I appreciate websites that I can personalise, according to my priorities
Online information is far easier to browse than printed information
I appreciate the opportunity to comment online
I like to read others' comments online (such as Trip Advisor)
I believe that images are more persuasive than text
 
 
What is your experience of the following?
I use and support this medium actively I see the value and sometimes use this medium I see the point but currently don't use or consult often I use this medium very rarely No interest at all N/A
Facebook
Linked In
Twitter
Blogs
RSS feeds
YouTube
E-newsletters
 
 
 
Which of the following publications do you read (even if you just skim through)?
 
Bedfordshire On Sunday
 
Milton Keynes Times and Citizen
 
Biggleswade Chronicle
 
Royston Crow
 
Bedford Times and Citizen
 
Bedfordshire Life
 
Ouse Valley Living
 
None of these

 
 
 
Think of a website you have used and particularly liked. What do you like about it?
 
It is easy to find the information I want
 
It remembers me and prioritises information according to my preferences
 
It is full of interesting news
 
It invites its visitors to comment or take part in online discussions
 
It asks my opinion
 
There are interesting picture galleries
 
It keeps me informed about new products, services or events
 
Another factor?
 

 
 
Consider all the advertising you see around you. Which of the following do you tend to notice?
I always notice this I sometimes see this It depends on the quality of the ad I tend not to notice this I never notice this at all Can't really say
Posters at a rail station
Direct mail
Leaflets in your local newspaper
Advertisements in the your local newspaper
Large billboards along main roads
Advertisements on local radio
Advertisements on websites
Advertisements on social media sites
Leaflets that drop through your door
 
 
 
One final question: would you please give me your approximate age?
 
25-34
 
35-44
 
45-54
 
55-64
 
65-74
 
75+
 
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