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Good Morning/Afternoon/Evening, my name is [insert] from Rural Press. We are conducting a quick survey with farmers on behalf of Pfizer Animal Health. This research has been designed to give Pfizer an idea of how their key messages are delivered, so they can improve their overall service and product presentation to you, by having a greater understanding of the wants and needs of your operation.
Pfizer has well trained and highly respected sales representatives, by conducting this short survey with you today this will enable Pfizer to not only provide better services and products to their clients but help provide better targeted training for their Representatives to enable them to provide you with the most up to-date information to keep you informed of what is happening around disease prevention for you enterprise.
We are not looking to sell you anything. Your responses will be used to ensure an advanced quality of service to you from Pfizer and their representatives. The survey will take approximately 5 minutes and we are only after your honest opinions - there are no right or wrong answers. Is this a convenient time to conduct the survey or would you prefer that I call back? |
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| * Representative Name: (This information is 'On Sheet' & check the board to see that this rep hasn't been finished!) | | |
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| * Did you have an experience or visit from a Pfizer representative, (prompt with Reps Name), in the past 6 to 8 weeks? |
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| * Can you recall anything about your discussion with him? [Probe, anything else, anything else] | | |
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| * Did you find the discussion Relevant to your business/ operation? |
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| * Did you find the discussion Value Added to your business/ operation? |
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| * Can you explain why you feel this way? | | |
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| * Following the discussion did you.....? |
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| * What/ Why did you commit to purchasing a product or program? | | |
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| * What/ Why did you commit to considering a product or program? | | |
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| * From who did you ask for additional information? |
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| * Why did you take no further action? | | |
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How would you rate the following attributes of General representatives in terms of successfulness in your experience?
Use a scale of 1 to 5, where 1 = Very unsuccessful, through to 5 = Very successful.
In your experience how successfully do the animal health representatives....
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How would you rate the following attributes for the Pfizer Representative in terms of successfulness in your experience?
Use a scale of 1 to 5, where 1 = Very unsuccessful, through to 5 = Very successful.
In your experience how successfully does the Pfizer animal health representative....
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| * Would you agree to this representative visiting you again? |
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| * And you preference would be? |
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| * Do you have any comments, either positive, or negative that you would like to make regarding Pfizer Animal Health and its products and services? | | |
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Thank you for your time and comments, we are very grateful for your participation in this survey. Just confirming that my name is ……… calling from Rural Press Marketing Services on 08 83725222.
Enjoy the rest of your evening! |
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| Phone Number: (On Sheet - DO NOT ASK) | | |
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