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Hello:

You are invited to participate in our survey for our MBA class, MGT 246. We are interested in surveying those that are considered to be "baby boomers". In this survey, approximately 100 people will be asked to complete a survey that asks questions about Organic Foods. It will take approximately 5 minutes to complete the questionnaire.


Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.


Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Israel by email at the email address specified below.


Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.


 
 
 
* Gender
Male Female
 
 

* Age
19 and under 20-29 30-39 40-49 50-59 60-69 70 and above
 
 

* Ethnicity
 
African American
 
Chicano/Latino
 
Native American
 
Asian/Pacific Islander
 
White
 
Other

 
 

* Income
$19,999 and under $20,000-$39,999 $40,999-$59,999 $60,000-$79,999 $80,000 and above
 
 

* How many people currently live in your household?
1-2 3-4 5-6 7-8 More than 8
 
 
Pleas check one
Where do usually shop for food?
 
“Natural” or Specialty food stores
 
Large/corporate food store
 
Small/locally-owned food store
 
Local farmer’s market / open air market

 
 

Have you ever shopped at any one of the following: O'Henry's, Whole Foods, Trader Joe's, Wild Oats.
Yes No Not Sure/Can't Remember
 
 

Do you prefer organic grown produce over non-organic foods?
Yes No Not Sure
 
 

When eating out, is organic food a factor in deciding where to eat?
Yes No Sometimes
 
 

Does the idea of eating genetically modified foods or fortified foods bother you at all?
Yes No Somewhat
 
 

Do you feel that you eat healthy?
Yes No Not Really
 
 

Do you feel that organic food is too pricy?
Yes No Not Really
 
 

If organic produce was sold at a lower price would you consider buying it more often?
Yes No Not Really
 
 

Do you know where you can locally find Organic Produce and other Natural Products?
Yes No Not Really
 
 

What is the farthest that you would travel to shop at a store that sold Organic Produce and other Natural Products?
less than 5 miles 6-10 miles 11-15 miles 16-20 miles More than 20 miles
 
 

Do you know how to prepare and cook organic food?
Yes No Not Really
 
 

If live cooking lessons were given at an Organic Foood store and additional cooking information was made available, would you shop at that store?
Yes No
 
 

If a television program featured the cooking of organic food and offered alternative recipes, would you be interested in watching?
Yes No Not Really
 
 
 
Additional Comments/Suggestions for improvement