This is a design project that I have been assgined to design a new logo for the Honda School of Motorcyling. The Honda School of Motorcycling (HSoM) is part of Honda (UK)’s strategy to “remove barriers to entry,” to encourage more people into riding motorcycles. The HSoM currently comprises of 8 training schools in the UK based in Honda Authorised Dealers, using the Honda name and brand, and using new Honda motorcycles and equipment to give a good quality experience to someone getting on a motorcycle for the first time. This is a survey to get your thoughts on the new logo!
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