Samsung Branding

A Samsung case study

2) Have you had experience buying other Samsung products apart from the TV?

3) So far, how has your experience been with the use of the product?

4) When purchasing electronic product, what factors influence your choice electronic gadgets of retailer, Which are the most important factors?(e.g.; Quality, design, TV Advertisements, Billboard, online review or awarded winning product and etc.)

5) What do you think about Samsung’s marketing and advertising campaigns regarding their product? How do you feel towards it?

6) What for you is the image that Samsung portrays among its patrons?

7) Have you had a bad experience related to a Samsung product? What was the outcome?

8) How do you describe your relationship with Samsung and its frontline employees such as those in charge of customer care?

9) How were the costs associated with Samsung products? Have they given you real value and satisfaction? Through your experience, would you promote Samsung?

10) Do you see yourself buying another Samsung product in the future? Why or why not?

Any comments on this survey are welcome:

How did you rate the recruitment process?