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  1. Surveys
  2. 2013
  3. February
  4. S
  5. Social Media Marketing 2
0%
Exit Survey
 
 
Dear Respondent:
We are a group of Nanyang Business School students conducting our final year project. You are invited to participate in our survey 'Social Media Marketing'. In this survey, you will be asked to answer questions about your views on social media activities. It will take approximately 10-15 minutes to complete the questionnaire.

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. It is very important for us to learn your opinions.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us through email at the email addresses specified below.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.

Best regards,
Noor Azian Ziana ([email protected])
Dolly Wijaya ([email protected])
Aisyah Ibrahim ([email protected])

 
 
 
Please answer all of the following questions:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* I am likely to share a message which I think is important despite credibility of source.
* I am more concerned of the message than the source of the message.
* I trust the message more than the source.
* The message itself will solely influence my intention to share.
* I believe the content of the message is more important than where it came from.
* I will share because of the message.
 
 
Please answer all of the following questions:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* The source is of utmost importance.
* The source is more important than the message.
* I trust the source more than the message.
* The source will solely influence my intention to share.
* I believe the source of the message is more important than the content of the message.
* I am more concerned of the source than the message.
* I will share because of the source.
* I look at both message and source before I share the source.
 
 
 
* The number of my Facebook friends is approximately
 
0-250
 
251-500
 
501-750
 
751-1000
 
>1000
 
 
 
* The number of my Twitter followers is approximately
 
0-100
 
101-200
 
201-300
 
301-400
 
>400
 
I don't use Twitter
 
 
 
 
* The number of connections on my LinkedIn profile is
 
0-100
 
101-200
 
201-300
 
301-400
 
>400
 
I don't use LinkedIn
 
 
 
Please answer all of the following questions:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* I add mutual friends / acquaintances on Social Networking Sites even though I do not know them personally.
* I am able to make good conversations with people I have just met .
* People add me on Social Networking Sites (eg: Facebook) after a casual conversation.
* People ask me for my contact number / business card after a casual conversation.
* An acquaintance has asked me out after a casual conversation.
 
 
Please answer all of the following questions:
Definition of brand experience: The cumulative brand impressions garnered from visual, verbal and experiential encounters with the brand.
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* I am motivated by the joy of giving good advice.
* I evaluate my brand experience.
* I share my brand experience without people asking for it.
* I see the need to look out for the best deals.
* I actively search for specific information before making purchase decision (for expensive and cheap goods).
* I do not make decisions solely based on what the salesman say.
* My friends come to me for advice before making a purchase decision.
* I am considered an influential person.
 
 
Please answer all of the following questions:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* I am a charismatic persuader.
* I am able to change one’s views almost immediately after a conversation.
* People often agree with me.
* I sound convincing when I talk.
 
 
Please answer all of the following questions:
Strongly Disagree Disagree Somewhat Disagree Neutral Somewhat Agree Agree Strongly Agree
* I do not like to share online posts.
* I rarely share online posts.
* I am mostly an observer in any Social Networking Sites.