The effectiveness of Social Media in marketing

Dear Participant,

I'm going to conduct a research about the feasibility of using “Social Media” application for marketing purpose especially on event and festival activities. This questionnaire was conducted by 23 multiple-choice questions and 2 open questions to investigate the awareness and effectiveness of Social Media application. The data you provided will help me to understand the development of digital marketing. I will be grateful if you can take some time to complete this questionnaire.

* All findings will be kept in confidential and use for this research paper ONLY. NO personal data will be disclosed to the third party.

Sincerely,
Rita Kan
Student of Master of Science in Marketing with Festival and Event Management,
Edinburgh Napier University

Definition: “Social Media” application is an online technologies and communication platform which designed for facilitate collaboration and sharing with internet users (O’Reilly, 2005). The application is allowed consumer to share their personal opinions, experience and expression in anytime and anywhere, which includes text, video, audio and image. (Dibb et al., 2012; Kotler et al., 2012; Keller, 2013; Tapp et al., 2014)

I Agree