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Hello: You are invited to participate in our survey that will help us collect data for our Consumer Behavior class. In this survey, we will ask you about laundry detergent. Thank you very much for your time and support. :)

Please start with the survey now by clicking on the Continue button below.
 
 
In this section, express how well you notice differences between Tide Pods and its competitors. 1= NOT at all aware to 7= fully aware.
* I notice when Tide Pods changes any components to its product.
1 2 3 4 5 6 7
 
 
 
* I notice when Tide Pods’ price are HIGHER than other laundry detergent brands.
1 2 3 4 5 6 7
 
 
 
*

I notice when Tide Pods offers a sale/lower price for its product.


1 2 3 4 5 6 7
 
 
 
* Sometimes it seems like Tide Pods changes its product in some way.
1 2 3 4 5 6 7
 
 
 
* Sometimes I feel like there is less detergent in a Tide Pod.
1 2 3 4 5 6 7
 
 
 
* I sometimes think Tide Pods offers less for my money than competing laundry brands.
1 2 3 4 5 6 7
 
 
 
* Tide Pods offers the best laundry product.
1 2 3 4 5 6 7
 
 
In this section, score 1-5 about how you feel about the statements. 1=completely disagree to 5=completely agree.
* I feel like Tide Pods advertises to consumers similar to me.
1 2 3 4 5
 
 
 
*

I do not believe I am in the target market that Tide Pods pursues.


1 2 3 4 5