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Hello.

My name is ………………. and I am calling you from Showtime. We are currently conducting a survey amongst our subscribers to evaluate their satisfaction level with Showtime content.

As a valuable subscriber of Showtime, you have been selected to share your opinion. Can you kindly give me a few seconds of your time for this purpose?
 
 
1. Do you watch the English Premier League on Showtime?
 
Yes
 
No
 
 
* 2. Who is the sponsor of the English Premier League on Showtime? (Interviewer: Do not read answers)
 
Toshiba
 
Other
 
Don't Know
 
 
 
* 3. Have you seen any TV commercials for Toshiba on Showtime?
 
Yes
 
No
 
 
4. What was the main message of the advertisement; that is the main point that the ad wanted to communicate? (Interviewer: Do not read, just choose what matches with the respondent’s answer)
 
Toshiba is trustworthy
 
Toshiba has the best technology
 
Toshiba uses the finest components known to science
 
Toshiba delivers the best and most advanced precision optics to meet all needs
 
Toshiba leads the innovation
 
Toshiba fulfils its promises to its customers
 
Toshiba trusts its customers’ judgments and choices
 
Other (specify)

 
 
 
5. What do you recall from the content of the ad? (Interviewer: Do not read, just choose what matches with the respondent’s answer)
 
Trust
 
Robot
 
Trust – Small world, big concept
 
Toshiba leading Innovation
 
I trust guys at Toshiba
 
(Take me,) I trust guys at Toshiba to equip me with the finest components known to science
 
Precision Optics Graphics/Visuals
 
Without trust there will be chaos
 
Trust is cool
 
We trust people to do what they say they will do
 
We trust products to deliver what their makers say they will
 
Take my eyes, precision optics electronically enhanced in every conceivable way to handle every conceivable situation
 
The robot falling in the hole
 
Of course Toshiba trusts me to look where I am going
 
Without boasting, I am pretty much state of the art

 
 
* 6. How do you rate the advertisement level of appeal? would you say it is:
 
Very Appealing
 
Somewhat Appealing
 
Not Appealing at all
 
 
 
7. How do you rate the advertisement level of relevance to you (your needs/desires), would you say it is:
 
Very Relevant
 
Somewhat Relevant
 
Not Relevant at all
 
 
 
8. How do you rate the advertisement level of uniqueness, would you say it is:
 
Very Unique
 
Somewhat Unique
 
Not Unique at all
 
 
 
9. How do you rate the advertisement level of inspiration, would you say it is:
 
Very Inspiring
 
Somewhat Inspiring
 
Not Inspiring at all
 
 
 
Demographics
 
 
* Gender
 
Male
 
Female
 
 
 
Nationality
 
Saudi
 
Emirate
 
Arab Expat
 
Westerner
 
Other Nationality
 
 
 
Age Group
 
15-18 Years
 
19-24 Years
 
25-29 Years
 
30-34 Years
 
35-39 Years
 
40-44 Years
 
45 Years +
 
 
 
Country of Residence
 
KSA
 
UAE
Please contact [email protected] if you have any questions regarding this survey.
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