This free survey is powered by QUESTIONPRO.COM
0%
Exit Survey »
 
 
Hello and thank you for your time today. As we mentioned in our email, we are conducting a survey on behalf of The Children's Place. We would like to invite you to take a 5-7 minute survey and earn a coupon for 20% off your next purchase of $30 or more at The Children's Place.

Your answers will help us improve so please provide honest feedback. All information will be confidential.
 
 
 
* When shopping at The Children's Place, what type of mall do you typically shop at?
 
Retail Mall
 
Outlet Mall
 
 
 
* How often do you shop at The Children's Place Outlet Store?
 
Once a week
 
1-2 times a month
 
Once a month
 
Once every 2-3 months
 
Once every 6 months
 
Once a year or less
 
Never
 
Other
 
 
 
 
* Would you intentionally shop at The Children's Place Outlet Store in order to participate in a promotion where you spend $40 to get $20 off your next $40 purchase (or spend $30 to get $15 off your next $30 dollar purchase)?
 
Yes
 
No
 
 
 
* Did you visit a Children's Place Outlet Store between March 13, 2012 and April 18, 2012?
 
Yes
 
No
 
 
 
* Did you receive one or more coupons spending $40 to get $20 off your next $40 purchase (or spending $30 get $15 off your next $30 purchase)?
 
Yes
 
No
 
 
 
* Have you redeemed one or more of your $20 off your next $40 purchase (or $15 off your next $30 purchase) coupons?
 
Yes
 
No
 
 
 
* Why did you redeem your coupon(s)?
 
I felt it was a good offer
 
It made me feel like a valued customer
 
I always redeem my coupons
 
It allowed me to get more clothes than I initially intended to buy
 
I was going back to the Outlet Store to make another purchase with or without the coupon
 
I felt like I earned the reward and wanted to redeem it before it expired
 
Other
 
 
 
 
* Why haven't you redeemed your coupon(s)?
 
I didn't feel it was a good offer
 
I forgot I had it
 
I didn't make another trip to the Outlet Store to use it
 
I lost it
 
I didn't know what it was
 
I still plan on redeeming it before it expires
 
I tried to use it at a regular Children's Place store (not an Outlet)
 
I did not feel the offer was rich enough
 
Other
 
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child looks forward to wearing
A unique style of clothes that I cannot find anywhere else
Provides promotions/coupons that save me money
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
Offers one-stop shopping for all kinds of products, not just kids clothing
Is easy to wash
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Makes child feel special
Having the trendiest outfits
Allows for easy returns
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child will like
Absolute lowest prices
Free shipping to store or house
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Gives child choices
A unique style of clothes that I cannot find anywhere else
Carries the products I need in season I need them
 
 
 
* Please rank (1-3) the following in order of importance (1 being the MOST important) when shopping for children's clothing:
Is something the child forward to wearing
Allows you to show the child love
I can shop on my own time
 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
* What is your age?
   
 
 
 
* What is your gender?
 
Female
 
Male
 
 
 
* How many children (or grandchildren) do you purchase clothing for?
   
 
 
What are the ages & genders of the children you purchase clothing for?

Please check all that apply

Boy Girl
* 0-12 months
* 1-3 years old
* 4-6 years old
* 7-10 years old
* 11-13 years old
 
 

* Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
 

* Which of the following categories best describes your ethnic background?
 
Caucasian/White
 
African American
 
Latino/Hispanic
 
Asian
 
Prefer not to answer
 
Other
 
Survey Software Powered by QuestionPro Survey Software